Director, Demand Generation

Mediaocean; United States; Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Open PTO

Flexible schedule

12 weeks parental leave

401(k) with company match

HSA contribution up to $2,400

Medical/Dental/Vision benefits

Job summary

Mediaocean is seeking a Demand Generation Director to lead global demand programs, owning paid media, SEM, AEO, GEO, and email. You will coach a team, partner with Sales, Product Marketing, and Content, and optimize the customer journey across channels.

The role requires 8+ years in marketing programs, strong analytics, and proficiency with Salesforce, Marketo, and ABM tools. This hybrid position prefers NYC or Chicago offices and offers a competitive compensation package.

Qualifications

• 8+ years of marketing programs experience, B2B demand generation preferred.
• Analytical mindset with ability to track and report on campaign performance metrics and ROI.
• Experience with CRM (Salesforce.com) and marketing automation (Marketo) systems.
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and additional Martech tools.
• Experience with ABM tools like Demandbase, 6sense, or AdRoll ABM.
• Proven ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment.

Responsibilities

• Own the global demand generation strategy and optimize the funnel through cross-channel campaigns, ABM programs, and personalized customer journeys.
• Orchestrate cross-functional alignment to ensure messages fuel the ABM engine and business initiatives.
• Lead internal advocacy, education, and reporting on account-based and digital marketing efforts.
• Develop and lead an integrated digital marketing strategy across web, social, paid media, email, SEM, and emerging channels.
• Manage and allocate the digital marketing budget for scalable, future-ready initiatives.
• Oversee media/vendor relationships and ensure milestones and budgets are met.
• Provide strategic direction and mentorship to direct reports and set priorities.

Skills

Demand generation

B2B marketing

Campaign management

Cross-functional collaboration

Strategic thinking

Tools

Salesforce

Marketo

Google Analytics

Google Ads

LinkedIn Ads

Demandbase

6sense

AdRoll ABM

Job description

Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe. Mediaocean owns and operates Prisma , the industry’s trusted system of record for media management and finance; Innovid , the leading independent ad tech platform for creative, delivery, measurement, and optimization; and Protected by Mediaocean , an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

What You Will Do

The Demand Generation Director will report to the Head of Growth Marketing and work closely with our Sales, Product Marketing, Communications, and Content teams to orchestrate full-funnel ABM programs that reach and engage customers and prospects. This position plays a crucial role in optimizing the overall customer journey and will own our paid media, SEM, AEO, GEO, and Email marketing. The role requires a candidate with experience in leading, coaching, and inspiring a team.

The ideal candidate should be an expert at developing, executing, scaling, and measuring results-driven demand generation and account-based marketing programs and campaigns. Prior digital marketing experience is required, with a strong focus on email, search, paid media, and other relevant channels. Familiarity with CRM, marketing automation, and analytics software is a must (Marketo, Salesforce, and Demandbase a plus). A proven track record of engaging and activating Sales partners is required. Experience in the SaaS and/or ad tech industry is a significant plus.

Responsibilities Will Include

• Maximize marketing's impact on core commercial outcomes—driving net-new ARR, expanding initial Average Deal Size (ADS), and increasing customer lifetime value (LTV)—by owning the global demand generation strategy and continuously optimizing the funnel through cross‑channel campaigns, ABM programs, and personalized customer journeys
• Orchestrate cross-functional alignment with Content, Communications, and Product Marketing to ensure message creation directly fuels the ABM engine and wider business initiatives
• Own internal advocacy for, education of, and reporting on account‑based marketing, digital marketing, and demand generation efforts; ensuring stakeholders understand and are aligned with its strategy, goals, and impact
• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEM, AEO, GEO, and emerging digital channels
• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in channels that support scalable, future‑ready marketing initiatives and drive measurable impact
• Manage the digital marketing for stand‑alone branding initiatives, content‑led campaigns, product go‑to‑market, and live/virtual events & webinars
• Partner with Revenue and Marketing Operations to track and report marketing performance, overseeing the collection of performance data and analysis
• Report on results and provide optimization recommendations to the broader commercial team
• Manage current vendor relationships and oversee new vendor research, trial implementation, and selection processes
• Ensure that project milestones are met and adhere to approved budgets.
• Manage media I/Os and vendor contracts and update financial actuals monthly
• Manage two individuals at the manager level
• Provide strategic direction, guidance, and mentorship to your direct reports
• Set goals, direction, and manage day-to-day priorities and the quality of the team's work product

Who You Are

• 8+ years of marketing programs experience, B2B demand generation experience preferred
• Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI
• Experience with CRM (Salesforce.com) and marketing automation (Marketo) systems
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and additional Martech tools
• Experience with ABM tools like Demandbase, 6sense, or Adroll ABM (formerly Rollworks)
• Proven ability to manage multiple projects, programs, and priorities in a fast‑paced, dynamic environment.
• Highly organized, with great attention to detail and deadline‑driven
• Self‑starter and a team player
• Excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels

Why Mediaocean

• Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, 12 weeks of paid parental leave (after 6 months of employment)
• Total Rewards: Competitive salary, Full benefits package starting on your first day, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
• Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), Professional training/Tuition reimbursement
• Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
• Award‑Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In‑office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment
• For hybrid employees in NYC and Chicago: Enjoy fresh bagels and company‑paid lunches in-office twice a week

Our budgeted compensation range for this opportunity is $110,000 - $125,000 + bonus, commensurate with experience & skills. This position is with a preference for candidates accessible to our NYC or Chicago office locations.

We would hate to miss out on your application because you do not meet every requirement – transferrable skills and education will also be considered, so please do not hesitate to apply!

Mediaocean recognizes our true strength and value shine when all our team members feel there is space in the conversation for their voices, thoughts, ideas, perspectives, and concerns. Mediaocean is committed to being an equal opportunity employer, and we consider all applicants regardless of their age, race, color, gender, sexual orientation, ethnicity, religion, national origin, disability, or veteran status.