Global Director, Digital Demand Generation

simpro; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Simpro is seeking a Director of Digital Demand Generation to lead our enterprise SaaS growth and pipeline acceleration. You will own the digital demand strategy across paid search, performance media, display, retargeting, and ABM, translating growth priorities into high-performing campaigns and executive-ready insights.

You will coach and develop a high-performing team, manage agency and tech partners, and drive measurable revenue impact through optimized budgets, attribution, and

Qualifications

• Extensive leadership experience in digital demand generation or growth marketing.
• Proven track record coaching performance marketing teams and managing external partners.
• Deep operational expertise across digital channels, ABM, and campaign optimization.
• Mastery of ABM strategy, intent data, and buying committee engagement.
• Strong commercial acumen with experience managing media budgets and driving pipeline to revenue.
• Advanced analytical skills with CRM, marketing automation, BI, and multi-touch attribution.

Responsibilities

• Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and ABM.
• Oversees campaign architecture, bidding, audience targeting, and budget allocations.
• Aligns ABM programs with go-to-market strategy and account segmentation.
• Directs campaign architecture and engagement models across key market segments.
• Manages media budgets, CAC, pipeline contribution, and marketing ROI.
• Defines metrics and attribution standards for leads, pipeline velocity, and revenue impact.
• Partners with marketing operations to improve tracking, lead routing, and analytics reporting.
• Leads digital experimentation to optimize landing pages, creative, and paths.

Skills

Leadership experience

Performance marketing

Growth marketing

Account-based marketing

Budget management

CRM systems

Marketing automation

BI / analytics

A/B testing

Cross-functional leadership

Tools

CRM systems

Marketing automation tools

BI tools

Job description

Job Context

The Director, Digital Demand Generation is a strategic leadership role responsible for building and scaling the enterprise digital acquisition framework to drive qualified pipeline and measurable revenue growth. This position oversees digital marketing strategies across performance media, account-based marketing, and paid advertising channels to maximize campaign effectiveness and investment returns. The incumbent establishes operational targets, optimizes channel performance, and leads a team of digital marketing professionals to align acquisition strategies with broader commercial objectives. Operating with significant autonomy, this leader translates high-level growth priorities into high-performing digital campaigns and actionable executive insights.

What You'll Do

• Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.
• Defines and oversees execution across digital advertising platforms, optimizing campaign architecture, bidding frameworks, audience targeting, and budget allocations.
• Strategically enables account-based marketing programs, aligning account segmentation, intent targeting, and engagement initiatives with commercial go-to-market strategy.
• Directs campaign architecture and buying committee engagement models across key market segments to maximize lead conversion and revenue impact.
• Manages digital media budgets and optimizes capital allocation based on customer acquisition costs, pipeline contribution, and return on marketing investment.
• Defines performance metrics and attribution standards across qualified lead creation, pipeline velocity, and acquisition performance targets.
• Partners cross-functionally with marketing operations teams to improve tracking, attribution models, lead routing, and analytics reporting.
• Oversees digital experimentation programs to continuously optimize landing page performance, campaign creative, conversion paths, and audience targeting.
• Evaluates emerging digital growth opportunities, marketing technologies, and audience strategies to expand market reach and diversify acquisition channels.
• Leads, coaches, and develops a team of performance specialists while directing agency and technology vendor relationships.

What You'll Bring

Person Requirements

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Demonstrated track record of leading, coaching, and developing performance marketing teams while managing external agency partners.
• Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.
• Demonstrated mastery of account-based marketing strategy, intent data application, and buying committee engagement models.
• Strong commercial acumen with proven success managing media budgets and driving measurable returns through pipeline creation and revenue impact.
• Advanced analytical and data-driven decision-making capabilities, with proficiency in CRM systems, marketing automation tools, BI, and multi-touch attribution platforms.
• Strong cross-functional stakeholder management skills, with the ability to articulate strategy and present recommendations to senior leadership.
• Proven experience with conversion rate optimization, structured experimentation, A/B testing methodologies, and web performance enhancement.

Our Core Values

• We Are One Team
• We Are Customer Centric
• We Are Growth Minded
• We Are Accountable
• We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

Please note, no agencies will be accepted in the recruitment of this role.