Global Director, Digital Demand & Growth

Singapore Post; Miami (FL); On-site; USD 180,000 - 230,000; Full time

Job summary

Simpro Group in the United States seeks a Director of Digital Demand Generation to lead strategy across paid search, ABM, and performance media, driving pipeline and revenue growth. You will shape budgets, optimize campaigns, and deliver executive-level insights.

The role requires extensive leadership in growth marketing, direct team coaching, and management of external agencies, with strong analytics, CRM, and marketing automation proficiency.

Qualifications

• Extensive leadership experience in digital demand generation.
• Experience leading performance marketing teams and managing external agency partners.
• Deep operational expertise across digital advertising platforms and performance media.
• Mastery of account-based marketing strategy, intent data, and buying committee engagement.
• Strong commercial acumen with proven success managing media budgets for ROI.
• Analytical mindset with proficiency in CRM, marketing automation, BI, and multi-touch attribution.

Responsibilities

• Shape and drive the digital demand generation strategy across paid search, performance media, display, retargeting, and ABM to build pipeline.
• Oversee execution across digital advertising platforms, optimizing bidding, targeting, and budgets.
• Enable ABM programs aligning segmentation, intent targeting, and engagement with GTM strategy.
• Direct campaign architecture and buying committee engagement to maximize lead conversion and revenue impact.
• Manage digital media budgets and optimize CAC, pipeline contribution, and ROI.
• Define metrics and attribution standards across lead creation and acquisition performance.
• Collaborate with marketing ops to improve tracking, attribution, lead routing, and analytics.
• Oversee experimentation to optimize landing pages, creatives, and conversions.
• Evaluate emerging growth opportunities and vendor relationships.
• Lead, coach, and develop a team of performance specialists.

Skills

Leadership

Performance marketing

Growth marketing

SaaS

Coaching

Agency management

Digital advertising

Search engine marketing

Account-based marketing

Data-driven decisions

CRM & automation

BI & analytics

Tools

CRM systems

Marketing automation tools

BI tools

Job description

Simpro Group in the United States seeks a Director of Digital Demand Generation to lead strategy across paid search, ABM, and performance media, driving pipeline and revenue growth. You will shape budgets, optimize campaigns, and deliver executive-level insights.

The role requires extensive leadership in growth marketing, direct team coaching, and management of external agencies, with strong analytics, CRM, and marketing automation proficiency.