Global Customer Lifecycle Strategist for Growth

DigiKey; BLOOMINGTON (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

DigiKey is seeking a Customer Lifecycle Manager to lead the strategy, development, and optimization of lifecycle programs that drive engagement, retention, and long-term customer value.

You'll design data-driven journeys and partner with Marketing, eCommerce, Analytics, MarTech, Sales, and Customer Support to deliver personalized experiences that improve customer satisfaction and business performance. A bachelor's degree is required with experience in B2B environments preferred.

Qualifications

• Experience in customer lifecycle marketing, segmentation, personalization, or journey orchestration.
• Strong analytical mindset with data-driven decision making.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Develop and execute customer lifecycle strategies that drive engagement, retention, and revenue growth.
• Design customer journeys and segmentation strategies using behavioral, transactional, and engagement data.
• Identify opportunities to improve customer progression and lifetime value through targeted programs and experiences.
• Leverage analytics, testing, and customer insights to optimize lifecycle performance.
• Lead cross-functional initiatives and collaborate with stakeholders across the organization to deliver impactful customer experiences.
• Measure program effectiveness and translate findings into actionable recommendations.

Skills

Lifecycle marketing

Segmentation

Personalization

Journey orchestration

Data-driven decisions

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

DigiKey is seeking a Customer Lifecycle Manager to lead the strategy, development, and optimization of lifecycle programs that drive engagement, retention, and long-term customer value.

You'll design data-driven journeys and partner with Marketing, eCommerce, Analytics, MarTech, Sales, and Customer Support to deliver personalized experiences that improve customer satisfaction and business performance. A bachelor's degree is required with experience in B2B environments preferred.