Customer Lifecycle Manager

DigiKey; BLOOMINGTON (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

DigiKey is seeking a Customer Lifecycle Manager to lead the strategy, development, and optimization of lifecycle programs that drive engagement, retention, and long-term customer value.

You'll design data-driven journeys and partner with Marketing, eCommerce, Analytics, MarTech, Sales, and Customer Support to deliver personalized experiences that improve customer satisfaction and business performance. A bachelor's degree is required with experience in B2B environments preferred.

Qualifications

• Experience in customer lifecycle marketing, segmentation, personalization, or journey orchestration.
• Strong analytical mindset with data-driven decision making.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Develop and execute customer lifecycle strategies that drive engagement, retention, and revenue growth.
• Design customer journeys and segmentation strategies using behavioral, transactional, and engagement data.
• Identify opportunities to improve customer progression and lifetime value through targeted programs and experiences.
• Leverage analytics, testing, and customer insights to optimize lifecycle performance.
• Lead cross-functional initiatives and collaborate with stakeholders across the organization to deliver impactful customer experiences.
• Measure program effectiveness and translate findings into actionable recommendations.

Skills

Lifecycle marketing

Segmentation

Personalization

Journey orchestration

Data-driven decisions

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

At DigiKey, we're helping engineers, innovators, and manufacturers around the world bring ideas to life. As one of the fastest-growing distributors of electronic components globally, we're committed to delivering exceptional customer experiences and supporting our employees with industry-leading benefits and opportunities for growth.

We're looking for a Customer Lifecycle Manager to lead the strategy, development, and optimization of customer lifecycle programs that drive engagement, retention, and long-term customer value.

In this role, you'll be responsible for creating data-driven customer journeys that strengthen relationships across every stage of the customer lifecycle, from onboarding and first purchase through retention, reactivation, and growth. You'll partner closely with teams across Marketing, eCommerce, Analytics, MarTech, Sales, and Customer Support to develop personalized experiences that improve customer satisfaction and business performance.

What You'll Do

• Develop and execute customer lifecycle strategies that drive engagement, retention, and revenue growth.
• Design customer journeys and segmentation strategies using behavioral, transactional, and engagement data.
• Identify opportunities to improve customer progression and lifetime value through targeted programs and experiences.
• Leverage analytics, testing, and customer insights to optimize lifecycle performance.
• Lead cross-functional initiatives and collaborate with stakeholders across the organization to deliver impactful customer experiences.
• Measure program effectiveness and translate findings into actionable recommendations.

What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in B2B eCommerce, distribution, manufacturing, technology, or other complex customer-focused environments.
• Background in customer lifecycle marketing, customer segmentation, personalization, or journey orchestration.
• Strong analytical mindset with experience using data to drive business decisions.
• Excellent communication, collaboration, and project management skills.
• Passion for creating customer-centric experiences that deliver measurable results.

Why DigiKey?

• Competitive compensation and comprehensive benefits.
• Opportunity to influence customer strategy across a global organization.
• Collaborative culture focused on innovation and continuous improvement.
• Career growth opportunities with an industry leader serving customers worldwide.