Customer Lifecycle Growth Manager

HP Inc.; Vancouver (WA); Sur place; USD 83 000 - 128 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4-12 weeks)

Paid holidays (11)

Flexible paid vacation and sick leave

Résumé du poste

HP Inc. in the United States is seeking a Customer Lifecycle Manager to develop and execute programs that engage subscribers throughout their journey, with a focus on improving experience, retention, and value.

This individual contributor role collaborates with Product, Marketing, Analytics and Legal to deliver lifecycle campaigns and solutions that optimize the service experience. The role emphasizes program execution, data-driven decision making, and cross-functional partnership to create

Qualifications

• Bachelor's degree in marketing or related field.
• 3-7 years of lifecycle marketing, CRM, or related experience.
• Experience with digital customer communications across channels.
• Familiarity with marketing automation and CRM platforms.

Responsabilités

• Execute customer lifecycle programs to engage, retain, and grow subscribers.
• Develop and manage communications across email, app, web, and other channels.
• Translate lifecycle strategies into campaign plans, workflows, and audience definitions.
• Coordinate campaign development from planning to launch and optimization.
• Partner with cross-functional teams to deliver connected customer experiences.
• Develop audience and segmentation approaches based on lifecycle stage and behavior.
• Support experiments to improve engagement, satisfaction, and revenue.
• Monitor performance and identify opportunities for improvement.
• Incorporate customer feedback to represent the customer perspective.

Connaissances

Program management

CRM

Analytics

Customer engagement

Communication

Formation

Bachelor's degree in marketing

Outils

Salesforce Marketing Cloud

Description du poste

HP Inc. in the United States is seeking a Customer Lifecycle Manager to develop and execute programs that engage subscribers throughout their journey, with a focus on improving experience, retention, and value.

This individual contributor role collaborates with Product, Marketing, Analytics and Legal to deliver lifecycle campaigns and solutions that optimize the service experience. The role emphasizes program execution, data-driven decision making, and cross-functional partnership to create