Global CTV & Streaming Growth Director

Bzpp; United States; On-site; USD 200,000 - 220,000; Full time

Job summary

Samsung TV Plus is seeking a Senior Performance Marketing Director to own the global marketing engine for paid, earned, and owned media. You will drive strategy, execution, measurement, and optimization across display, programmatic, and video, coordinating with Product, Samsung Ads, and HQ to accelerate MAU growth and retention.

You’ll lead hands-on initiatives, ship automated campaigns, and audit in-market performance while shaping the FY27 plan.

Qualifications

• 12+ years in performance marketing, growth marketing, or demand-generation roles.
• Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
• Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies.
• Experience partnering with marketing operations, automation, or martech infrastructure teams.

Responsibilities

• Own the Samsung TV Plus performance marketing playbook across display, programmatic, and video.
• Design and run always-on performance programs contributing to MAU and hours of viewing.
• Own the demand-generation funnel dashboard and reporting to leadership.
• Partner with Product, Samsung Ads, and HQ on on-device promotion and hardware-integrated campaigns.

Skills

Performance marketing

Programmatic advertising

Attribution modeling

SQL

A/B testing

Digital advertising

Data-driven decision making

Cross-functional collaboration

Budget management

Strong communication

Job description

Samsung TV Plus is seeking a Senior Performance Marketing Director to own the global marketing engine for paid, earned, and owned media. You will drive strategy, execution, measurement, and optimization across display, programmatic, and video, coordinating with Product, Samsung Ads, and HQ to accelerate MAU growth and retention.

You’ll lead hands-on initiatives, ship automated campaigns, and audit in-market performance while shaping the FY27 plan.