Director of Media, Performance & Growth

Bzpp; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Samsung Electronics America is hiring a highly experienced Media Director to drive effectiveness across core paid channels and measurement initiatives. You will lead a team spanning Paid Media, Performance Marketing, and Measurement, shaping strategy and ensuring alignment with global and local priorities.

You will partner with executives to implement advanced attribution, MMM/MTA, and test-and-learn campaigns, optimizing ROI while guiding cross-media programs for multiple business lines.

Qualifications

• Minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree.
• Extensive hands-on digital marketing experience in high growth B2C environments.
• Experience creating digital lead generation campaigns including Google PLA, paid social, SEO, AEO and GEO with KPI-focused optimization.
• Proven ability to partner with senior executives on growth strategies and lead digital marketing teams.
• Strong analytics, data-driven decision making, and familiarity with attribution, MMM, lift studies.

Responsibilities

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement.
• Drive media strategy, planning and analysis for the Corporate Marketing division.
• Define and execute marketing campaigns aligned with business goals.
• Shape the SEA media measurement strategy with KPI frameworks and attribution.
• Collaborate with global HQ and cross-functional teams to maximize ROI.
• Lead AEO and GEO strategies to maximize brand visibility across AI platforms.
• Manage financials with planning to PO processes and pacing reporting.
• Establish KPI dashboards and regular reporting forums for investment recommendations.
• Partner with media agencies to deliver high-quality strategy and execution.

Skills

Digital marketing leadership

High growth B2C experience

Team leadership

Data-driven decision making

Media strategy

Paid media optimization

Test & learn mindset

Budget management

Strategic storytelling

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Tools

Google Analytics

Google Ads (AdWords)

Excel

Job description

Samsung Electronics America is hiring a highly experienced Media Director to drive effectiveness across core paid channels and measurement initiatives. You will lead a team spanning Paid Media, Performance Marketing, and Measurement, shaping strategy and ensuring alignment with global and local priorities.

You will partner with executives to implement advanced attribution, MMM/MTA, and test-and-learn campaigns, optimizing ROI while guiding cross-media programs for multiple business lines.