Digital Marketing Manager

Ektello; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Ektello is seeking a marketing professional to manage the Consumer Decision Journey for the CTV category, develop and execute integrated digital advertising strategies, and optimize SEM/SEO. You will collaborate with Brand, eCommerce, Media, and agencies to deliver cohesive digital communications leadership.

The role emphasizes staying ahead of technology and industry trends, coordinating asset briefs, and presenting updates to executives across key initiatives.

Qualifications

• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal, communication skills and ability to gain alignment across various stakeholders

Skills

Digital marketing

Agency management

Digital analytics

SEO/SEM

Cross-team collaboration

Communication skills

Job description

Manage the strategy and execution across the Consumer Decision Journey for the CTV category.

Key Responsibilities:

• Manage CTV marketing activities including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiatives
• Brief and optimize SEM and SEO efforts
• Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across Samsung.com

THE CANDIDATE

• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal, communication skills and ability to gain alignment across various stakeholders