Senior PMM: Upper-Funnel CTV Ads (B2B)

Samsung Electronics America; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America is seeking a Senior Product Marketing Manager to lead our Samsung Upper Funnel video product marketing strategy in North America. You will own end-to-end GTM, packaging offerings for Samsung Ads sellers and agency teams, and partnering with Product, Engineering, Monetization, and Sales to drive adoption.

The role emphasizes cross-functional leadership, market insights, and data-driven storytelling to articulate compelling value propositions and accelerate product

Qualifications

• 8+ years of experience in leading advertising-related product marketing programs (media, programmatic, sponsorship, or tech-ad sales).
• 5+ years in upper funnel video solution building (reach, awareness, audiences).
• Understanding of client expectations and industry pricing/bundling concepts.

Responsibilities

• Lead B2B product marketing for Samsung Upper Funnel video products and coordinate with cross-functional teams to launch and maintain offerings.
• Develop and execute go-to-market strategies to drive adoption and recurring purchases.
• Capture voice of the customer and translate needs into prioritized product and GTM strategies.
• Package new and existing offerings into clear client-facing products with market fit.
• Build compelling value propositions and sales-ready programs with cases and benchmarks.
• Collaborate with Product, Engineering, GTM, and Insights to define the product arc and deployment.
• Partner with Sales, Marketing, and L&D to enable adoption and training.

Skills

CTV/Media/Advertising productmarketin

Education

Bachelor’s degree in related field

Job description

Samsung Electronics America is seeking a Senior Product Marketing Manager to lead our Samsung Upper Funnel video product marketing strategy in North America. You will own end-to-end GTM, packaging offerings for Samsung Ads sellers and agency teams, and partnering with Product, Engineering, Monetization, and Sales to drive adoption.

The role emphasizes cross-functional leadership, market insights, and data-driven storytelling to articulate compelling value propositions and accelerate product