Head of TV Plus Product Marketing & GTM

Samsung Ads; New York (NY); On-site; USD 210,000 - 230,000; Full time

Job summary

Samsung Ads is seeking a senior B2B product marketing leader for Samsung TV Plus in NYC/CA. You will own the product marketing lifecycle, craft sponsorship packages, align rights and pricing with content/BD teams, and drive go-to-market plans from concept through launch and ongoing adoption.

Collaborate across Content, Engineering, Monetization, and Sales to maximize program performance and client value. Travel may be required for internal and external meetings.

Qualifications

• 8+ years in advertising-related product marketing programs, especially in media, programmatic, sponsorship, or ad sales.
• 5+ years in sponsorships, packaging, or speciality moment offerings (tentpoles, holidays, creators).
• Experience launching sponsorships within major media companies and streaming platforms.
• Lifecycle ownership of B2B ads or content product marketing from early-stage to GA.
• Proven track record of launches and adoption in CTV/advertising space.

Responsibilities

• Lead B2B product marketing for Samsung TV Plus, coordinating with cross-functional teams to bring offerings from launch to always-on programs.
• Package new and existing TV Plus offerings meeting customer objectives, securing rights and pricing.
• Build clear value propositions and narratives for Samsung TV Plus and specific content.
• Define product arc with cross-functional teams to create sales-ready programs and benchmarks.
• Partner with Content BD, Programming, Marketing, Monetization, and Sales to translate offerings into market-ready strategies.

Skills

CTV/Media Advertising

Packaging & Sponsorship

Product Marketing Lifecycle

Cross-functional Leadership

Data analysis

Education

Bachelor’s degree in a related field

Job description

Samsung Ads is seeking a senior B2B product marketing leader for Samsung TV Plus in NYC/CA. You will own the product marketing lifecycle, craft sponsorship packages, align rights and pricing with content/BD teams, and drive go-to-market plans from concept through launch and ongoing adoption.

Collaborate across Content, Engineering, Monetization, and Sales to maximize program performance and client value. Travel may be required for internal and external meetings.