Global CRM Strategy Lead

VML; Austin (TX); Hybride; USD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

VML MAP is seeking a Senior CRM Strategist in a dynamic, international environment. You will own and drive omnichannel CRM strategies, guiding the development of integrated channel plans that shape journeys across email, mobile apps, social media, and new platforms.

Work with CX, performance marketing, creative, media, and data teams to optimize end-to-end customer engagement. You will facilitate strategic workshops, translate insights into executable strategies, and craft personas and journey

Qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles.
• Global outlook: experience delivering CRM strategies for large-scale global clients.
• Self-starter: ability to impact quickly and become a trusted expert.
• Strong communication skills: present confidently and lead client meetings/workshops.

Responsabilités

• Work in a smaller client strategy team within the broader Experience Strategy group.
• Own and drive strategic deliverables, develop integrated channel plans and journeys across touchpoints.
• Lead cross-functional collaboration between CX, performance marketing, creative, media, and data teams.
• Synthesize research and analysis; run workshops and translate data into actionable strategies and personas.
• Craft compelling narratives and elevate VML MAP as a strategic partner.

Connaissances

CRM strategy

Global outlook

Self-starter

Communication skills

Storytelling

Collaboration

Description du poste

VML MAP is seeking a Senior CRM Strategist in a dynamic, international environment. You will own and drive omnichannel CRM strategies, guiding the development of integrated channel plans that shape journeys across email, mobile apps, social media, and new platforms.

Work with CX, performance marketing, creative, media, and data teams to optimize end-to-end customer engagement. You will facilitate strategic workshops, translate insights into executable strategies, and craft personas and journey