Senior CRM Strategist

MAP; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

MAP, part of WPP Enterprise Solutions, is seeking a Senior CRM Strategist to drive omnichannel CRM strategies for a top-tier global client. You will lead a small strategy team within a broader Experience Strategy group and collaborate with specialists across technology, data, and client leadership worldwide.

The role requires a proven track record at the intersection of customer experience, data, and digital ecosystems, with the ability to influence at senior levels and deliver cohesive customer

Qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles.
• Global outlook: experience delivering CRM strategies for large-scale global clients.
• Self-starter with ability to influence and drive opportunities quickly.
• Excellent communication skills for client meetings and workshops.
• Storytelling ability to craft data-backed narratives that persuade senior stakeholders.
• Collaborative approach within a wider client team.

Responsibilities

• Own and deliver strategic work, developing integrated channel plans and journeys across touchpoints.
• Guide integration of strategies across email, apps, social, and emerging platforms.
• Lead cross-functional teams bridging CX, marketing, creative, media, and data.
• Synthesize research and insights into actionable strategies and customer journeys.
• Craft compelling narratives to elevate thought leadership and client partnerships.

Skills

CRM experience

Customer experience

Strategic planning

Global delivery

Communication skills

Storytelling

Cross-functional teamwork

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

We areseekinga Senior CRMStrategist to drivethe development and execution of omnichannelCRMstrategiesfor one of our top-tier global clients.

If youpossessa proventrack recordof strategicthinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment,then we would love to hear from you.

What will your day look like?

As a Senior CRMStrategist, you will:

• Beworking in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
• Own anddrivestrategicdeliverables, leading the development ofintegratedchannel plansthat definethe overarchingstrategyacross diverse touchpointsand journey creation. Guide the integration of these strategies across criticaldigital ecosystems, including email, mobile apps, social media, andemergingplatforms, ensuring cohesive and impactful customer experiences.
• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customerengagement,ensuring strategic alignment and seamless execution.
• Oversee andsynthesizeresearchand analysis.You willfacilitateand lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
• Craftcompelling narratives and elevateour thought leadership within the industry, positioning VML MAP as a strategic partner.

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

What do you bring to the table?

• Strong experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experiencearewelcomed.
• Global outlook: experience working on anddelivering CRM strategies and communications for alarge-scaleglobal client.
• Self-Starter: the ability to make an impact quickly,identifythe opportunities and become a trusted expert in the team and by the client.
• Strongcommunicationskills: ability to present confidently and lead client meetings and workshops.
• Storytellingprowess: Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.
• Collaborativeenergy: Experience working as part of a wider client team todeliverwork to a high standard collectively.

A leader in personalized customer experiences

MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.