Senior CRM Strategist: Omnichannel Growth Lead

MAP; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

MAP, part of WPP Enterprise Solutions, is seeking a Senior CRM Strategist to drive omnichannel CRM strategies for a top-tier global client. You will lead a small strategy team within a broader Experience Strategy group and collaborate with specialists across technology, data, and client leadership worldwide.

The role requires a proven track record at the intersection of customer experience, data, and digital ecosystems, with the ability to influence at senior levels and deliver cohesive customer

Qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles.
• Global outlook: experience delivering CRM strategies for large-scale global clients.
• Self-starter with ability to influence and drive opportunities quickly.
• Excellent communication skills for client meetings and workshops.
• Storytelling ability to craft data-backed narratives that persuade senior stakeholders.
• Collaborative approach within a wider client team.

Responsibilities

• Own and deliver strategic work, developing integrated channel plans and journeys across touchpoints.
• Guide integration of strategies across email, apps, social, and emerging platforms.
• Lead cross-functional teams bridging CX, marketing, creative, media, and data.
• Synthesize research and insights into actionable strategies and customer journeys.
• Craft compelling narratives to elevate thought leadership and client partnerships.

Skills

CRM experience

Customer experience

Strategic planning

Global delivery

Communication skills

Storytelling

Cross-functional teamwork

Job description

MAP, part of WPP Enterprise Solutions, is seeking a Senior CRM Strategist to drive omnichannel CRM strategies for a top-tier global client. You will lead a small strategy team within a broader Experience Strategy group and collaborate with specialists across technology, data, and client leadership worldwide.

The role requires a proven track record at the intersection of customer experience, data, and digital ecosystems, with the ability to influence at senior levels and deliver cohesive customer