Global CRM Program Lead - Remote | Lifecycle & AI

Cambly; United States; Remote; USD 96,000 - 165,000; Full time

Job summary

Cambly is seeking a CRM Program Manager to lead our CRM strategy across email, in-app, push, and messaging apps, spanning Latin America, Europe/Middle East, and Asia. This remote contract role reports to the Head of Consumer Marketing and requires cross-functional leadership.

You will own the CRM roadmap, audience strategy, deliverability health, AI integrations, and performance measurement across regions, partnering with product, data, and regional teams to drive acquisition, engagement, and

Qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing in consumer tech.
• Hands-on with modern CRM platforms and journey building.
• Strong analytical skills with dashboards and SQL or similar tools.

Responsibilities

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps for multiple markets.
• Build and maintain the CRM roadmap, balancing evergreen programs with promotions.
• Define audience segmentation, hygiene, suppression, and localization by market.
• Lead cross-functional programs with product, data, and engineering teams.
• Design and oversee AI integrations and measurement of CRM initiatives.

Skills

CRM strategy

Lifecycle marketing

Multi-market experience

SQL

Analytics

Tools

Iterable

Braze

Customer.io

Email deliverability tools

Job description

Cambly is seeking a CRM Program Manager to lead our CRM strategy across email, in-app, push, and messaging apps, spanning Latin America, Europe/Middle East, and Asia. This remote contract role reports to the Head of Consumer Marketing and requires cross-functional leadership.

You will own the CRM roadmap, audience strategy, deliverability health, AI integrations, and performance measurement across regions, partnering with product, data, and regional teams to drive acquisition, engagement, and