Senior CRM Strategist

VML South Africa; Austin (TX); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Flexible work accommodations

Job summary

VML South Africa in Austin, Texas, is seeking a Senior CRM Strategist to develop and execute omnichannel CRM strategies for top global clients. The role requires ownership of strategic deliverables and guiding cross-functional teams in delivering seamless customer experiences.

The ideal candidate will have strong CRM experience, excellent storytelling skills, and the ability to work collaboratively within a team. The position offers a hybrid work model, with flexibility discussed during the interview process.

Qualifications

• Strong experience in CRM or strategic planning roles.
• Global outlook in delivering CRM strategies for large clients.
• Self-starter with impactful presence and opportunity identification.

Responsibilities

• Own and drive strategic deliverables for integrated channel plans.
• Guide integration strategies across multiple digital ecosystems.
• Lead and influence cross-functional teams for seamless execution.
• Synthesize research and lead strategic workshops for actionable insights.
• Craft compelling narratives to elevate thought leadership.

Skills

CRM strategy experience

Strong communication skills

Storytelling prowess

Collaborative energy

Job description

Overview

We are seeking a Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top tier global clients.

Responsibilities

• Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.
• Guide the integration of strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
• Lead and influence cross‑functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. Drive optimization of end‑to‑end customer engagement, ensuring strategic alignment and seamless execution.
• Oversee and synthesize research and analysis. Facilitate and lead strategic workshops, extracting insights and translating complex data into actionable strategies, detailed personas, and comprehensive customer journey blueprints.
• Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner.

Qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles. Agency and client‑side experience are welcomed.
• Global outlook: experience delivering CRM strategies and communications for large‑scale global clients.
• Self‑starter with the ability to make an impact quickly, identify opportunities and become a trusted expert in the team and by the client.
• Strong communication skills: ability to present confidently and lead client meetings and workshops.
• Storytelling prowess: Proven ability to craft compelling, data‑backed strategic narratives that inspire, influence, and secure buy‑in from senior clients and internal stakeholders.
• Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively.

Benefits

Hybrid work model with teams in the office an average of four days a week. Flexible accommodations and flexibility discussed with the hiring team during interview.

Equal Employment Opportunity Statement

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.