Global CRM Architect – Lifecycle & Personalization Leader

HelloFresh; New York (NY); On-site; USD 101,000 - 124,000; Full time

Benefits offered by this job

Salary + 401k match

Parental leave 16 weeks

Health plans

85% discount on HelloFresh

Employee Resource Groups

Dynamic, mission-driven environment

Job summary

HelloFresh in New York is seeking a CRM and lifecycle marketer to join the strategy team. You will shape global lifecycle journeys for leads and prospects, align campaigns across channels, and work with international colleagues to localize communications as HelloFresh engages 17 markets and six brands.

You’ll own end-to-end lifecycle campaigns, run omnichannel programs (email, SMS, push, in-app, messaging), and partner with Analytics, Brand, and Product teams to improve performance using

Qualifications

• 5+ years experience in CRM, lifecycle, or digital marketing.
• Proven mobile channel expertise with email, SMS, Push, WhatsApp, or in-app messaging.
• Proficiency with CRM platforms (Iterable, Adobe, Braze, Bloomreach) and data tools (Google Analytics, Tableau, Databricks) and CDP tools.
• Strong analytical skills and a data driven mindset.
• Excellent stakeholder management and English communication; global collaboration and familiarity with generative AI in marketing contexts.

Responsibilities

• Lifecycle Journeys & Campaigns Ownership: Defining and implementing end-to-end lifecycle campaigns within CRM strategy for leads and prospects across channels.
• Running Omnichannel Campaigns: Orchestrate all communication channels within lifecycle campaigns (email, SMS, push, WhatsApp, in-app).
• Continuous Improvement of Lifecycle Journeys: Partner with Brand and Creative teams to ensure high-quality, locally adaptable CRM communications; run AB tests.
• Global Stakeholder Partnership: CRM partner to global marketing teams; cross-functional collaboration with Analytics, CRM Operations, Product, Pricing, and Brand.

Skills

CRM expertise

Lifecycle marketing

Data-driven

Tools

Iterable

Adobe

Braze

Bloomreach

Google Analytics

Tableau

Databricks

CDP tooling

Job description

HelloFresh in New York is seeking a CRM and lifecycle marketer to join the strategy team. You will shape global lifecycle journeys for leads and prospects, align campaigns across channels, and work with international colleagues to localize communications as HelloFresh engages 17 markets and six brands.

You’ll own end-to-end lifecycle campaigns, run omnichannel programs (email, SMS, push, in-app, messaging), and partner with Analytics, Brand, and Product teams to improve performance using