Lifecycle Marketing Lead — Data-Driven Growth (NYC)

Inspiraeducation; New York (NY); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Flexible paid time off (PTO)

401(k) with company match

Job summary

Inspira Education in New York, NY is seeking a Lifecycle Marketing Manager to lead CRM strategies and engagement across brands. This role focuses on maximizing user engagement through data-driven marketing initiatives and leading campaign execution.

The ideal candidate has extensive experience in lifecycle marketing, strong analytical skills, and proficiency in platforms like HubSpot. Working in a dynamic environment, you will implement strategies that enhance customer relationships and drive business outcomes.

The position requires in-person attendance 5 days a week in our NYC office.

Qualifications

• 6-8+ years of lifecycle marketing experience in high-consideration environments.
• Experience managing and scaling high-performing teams.
• Deep expertise in HubSpot and familiarity with other marketing tools.

Responsibilities

• Own the end-to-end strategy and execution of lifecycle marketing programs.
• Analyze cohort performance to uncover trends.
• Develop a robust experimentation roadmap through A/B testing.

Skills

Lifecycle marketing experience

CRM strategy

Data-driven marketing

Analytical mindset

Team management

Email marketing automation

Tools

HubSpot

Braze

Iterable

Job description

Inspira Education in New York, NY is seeking a Lifecycle Marketing Manager to lead CRM strategies and engagement across brands. This role focuses on maximizing user engagement through data-driven marketing initiatives and leading campaign execution.

The ideal candidate has extensive experience in lifecycle marketing, strong analytical skills, and proficiency in platforms like HubSpot. Working in a dynamic environment, you will implement strategies that enhance customer relationships and drive business outcomes.

The position requires in-person attendance 5 days a week in our NYC office.