CRM Campaign Lead: Lifecycle & Personalization

CKE Restaurants, Inc.; Franklin (TN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

CKE Restaurants, Inc. seeks a seasoned CRM and lifecycle marketing leader to own end-to-end customer communications across email, push, in-app messaging, and content cards.

You will manage audience segmentation, automated journeys (welcome, birthday, reactivation), testing strategies, and campaign performance reporting in a fast-paced, hybrid environment with on-site presence Tuesday through Thursday.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 5+ years in marketing, CRM, lifecycle marketing, campaign management, or marketing operations.
• Experience managing end-to-end customer communication campaigns in a digital setting.
• Experience with marketing automation, CRM, customer engagement, or campaign management platforms.
• Strong understanding of segmentation, personalization, testing methodologies, and campaign optimization.
• Highly organized with attention to detail and ability to manage multiple priorities.
• Strong analytical skills with ability to interpret campaign data and make recommendations.
• Experience with CRM and marketing automation platforms, preferably Braze or similar.
• Experience executing email, push, and mobile in-app messaging campaigns.

Responsibilities

• Serve as SME for the CRM platform and stay current with enhancements.
• Own CRM performance reporting, dashboarding, and audience growth tracking.
• Own ownership of email, push, in-app messaging, and content card execution across digital channels.
• Manage customer lifecycle journeys and automated programs (welcome, birthday, reactivation).
• Build and manage customer segments to support targeted marketing initiatives.
• Lead testing strategies (A/B, control groups) and optimize campaigns.
• Expand QA to validate CRM functionality, journeys, and app experiences.
• Own end-to-end communications campaign process across channels.
• Develop and maintain campaign calendars, timelines, and processes.

Skills

CRM expert

Lifecycle marketing

Campaign management

Marketing analytics

Audience segmentation

A/B testing

HTML knowledge

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Braze

Marketing automation

CRM platforms

Job description

CKE Restaurants, Inc. seeks a seasoned CRM and lifecycle marketing leader to own end-to-end customer communications across email, push, in-app messaging, and content cards.

You will manage audience segmentation, automated journeys (welcome, birthday, reactivation), testing strategies, and campaign performance reporting in a fast-paced, hybrid environment with on-site presence Tuesday through Thursday.