CRM & Lifecycle Growth Lead for Luxury Retail

Printemps New York; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

In-store discount 25%

F&B discount 40%

PTO 15 days

Sick leave 56h

Medical and dental insurance

401(k) with matching

Employee discount platform

EAP access

Job summary

Printemps New York is seeking a CRM & Lifecycle Growth Manager to lead the development of our customer relationship, lifecycle marketing and customer intelligence strategy across e-commerce, retail, CRM, clienteling, events and loyalty.

Reporting to the Head of Marketing & Communications, this is a highly hands-on and strategic role for a commercially minded CRM professional who is equally comfortable developing a strategy, building campaigns, analyzing customer data and working directly with

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, retention, customer analytics or ecommerce.
• Strong hands-on experience with Klaviyo, Shopify or similar CRM/e-commerce platforms.
• Strong knowledge of customer behavior and RFM analysis with actionable recommendations.
• Experience working with customer data across ecommerce and physical retail.
• Cross-functional collaboration with Marketing, E-commerce, Store and IT teams.

Responsibilities

• Own Printemps New York’s CRM and lifecycle strategy across email, SMS and future channels.
• Build the CRM calendar around key marketing activations and commercial priorities.
• Manage campaigns end-to-end: planning, segmentation, content, deployment, reporting and optimization.
• Develop automated journeys and continuously test audiences, messaging and timing.
• Drive customer database growth with a focus on quality email and SMS opt-ins.
• Improve data capture across store, ecommerce and other touchpoints.
• Partner with Store Leadership and Sales teams to improve customer profile creation.
• Monitor database growth, engagement and data quality.
• Build a 360° view of Printemps customers across online, store, CRM, events and clienteling.
• Connect data from Shopify, Shopify POS, Klaviyo, clienteling tools and the future CDP.
• Identify customer behaviors, trends, high-value and at-risk customers.
• Turn insights into actionable recommendations for Marketing, E-commerce, Store and Commercial teams.
• Own customer segmentation based on RFM, behavior, spend, affinity and lifecycle stage.
• Develop strategies to acquire, convert, retain, reactivate and grow customers.
• Use segmentation to drive CRM, clienteling, events and e-commerce initiatives.
• Partner with Store Leadership, Sales and IT to develop the clienteling strategy.
• Support the rollout, adoption and evolution of the clienteling tool.
• Help Sales teams leverage customer data and insights to strengthen relationships and drive sales.
• Connect CRM, clienteling, store and e-commerce into a seamless customer experience.
• Lead New York’s CRM business requirements and use cases for the global CDP.
• Work closely with New York IT and Paris/global teams on data, integrations and implementation.
• Ensure the CDP supports segmentation, personalization, analytics, clienteling and loyalty.
• Drive adoption and translate technical capabilities into business use cases.
• Support the development and launch of the Printemps New York loyalty program.
• Contribute to segmentation, benefits, communications and customer journeys.
• Use loyalty insights to improve engagement, retention and customer lifetime value.

Skills

Klaviyo

Shopify

CRM

Email marketing

Lifecycle marketing

Tools

CDP

Job description

Printemps New York is seeking a CRM & Lifecycle Growth Manager to lead the development of our customer relationship, lifecycle marketing and customer intelligence strategy across e-commerce, retail, CRM, clienteling, events and loyalty.

Reporting to the Head of Marketing & Communications, this is a highly hands-on and strategic role for a commercially minded CRM professional who is equally comfortable developing a strategy, building campaigns, analyzing customer data and working directly with