Remote CRM Leader: Lifecycle & Retention Growth

PLP Group; Union, Northern (NJ, KY); Hybrid; USD 90,000 - 130,000; Part time

Job summary

Mother's Earth is seeking a CRM lifecycle marketer to own retention across four markets (Worldwide, Netherlands, DACH, France). You’ll build reactivation strategies for subscribers and one-time buyers, craft and test full lifecycle flows in Klaviyo, and drive messaging aligned with health, eco, and convenience beliefs.

You’ll write or direct copy, oversee segmentation and testing, and ensure consistent branding across markets while collaborating with a CRO/dev and customer service for language

Qualifications

• CRM/lifecycle marketing experience in DTC/ecommerce preferred.
• Strong copywriting instincts with evidence of customer psychology.
• Data-driven with ability to translate metrics into tests and roadmaps.

Responsibilities

• Own the CRM and retention roadmap across four stores (Worldwide, NL, DACH, FR).
• Build and lead reactivation strategy for lapsed subscribers and one-time buyers.
• Design and test full lifecycle flows in Klaviyo: welcome, post-purchase, replenishment, browse/checkout abandonments.
• Write or brief copy for flows, ensure voice across markets.
• Lead segmentation and testing strategy, with QA/reports managed by CRM exec.

Skills

Copywriting

Lifecycle marketing

Strategy

Data analysis

Tools

Klaviyo

GA4

Job description

Mother's Earth is seeking a CRM lifecycle marketer to own retention across four markets (Worldwide, Netherlands, DACH, France). You’ll build reactivation strategies for subscribers and one-time buyers, craft and test full lifecycle flows in Klaviyo, and drive messaging aligned with health, eco, and convenience beliefs.

You’ll write or direct copy, oversee segmentation and testing, and ensure consistent branding across markets while collaborating with a CRO/dev and customer service for language