Global CRM & Email Marketing Leader — Flexible Work

Via Licensing Corporation; Burbank (CA); On-site; USD 153,000 - 210,000; Full time

Job summary

Dolby in the Los Angeles area seeks a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM program across B2C, B2B, and partner audiences.

You will build segmentation and lifecycle journeys, develop scalable templates, empower regional teams, and ensure CRM integrates with web, events, and product launches. This role emphasizes data-driven optimization, governance, and the use of platforms like Salesforce, HubSpot, Microsoft Dynamics, and Marketo to drive engagement and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in CRM strategy, lifecycle marketing, or email marketing, preferably within a global organization.
• Demonstrated experience building and scaling CRM programs across multiple regions.
• Strong experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Marketo).
• Experience integrating CRM systems within broader digital ecosystems.

Responsibilities

• Define and lead global CRM and email marketing strategy for B2C, B2B, and partner audiences.
• Establish global segmentation, personas, lifecycle journeys, and engagement models.
• Develop templates, playbooks, and enable regional teams for consistent execution.
• Align CRM with broader digital ecosystem and product launches.
• Define KPIs, dashboards, and continuous optimization strategies.
• Ensure data governance and compliance across regions.

Skills

CRM strategy

Lifecycle marketing

Email marketing

Global scaling

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Marketo

Job description

Dolby in the Los Angeles area seeks a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM program across B2C, B2B, and partner audiences.

You will build segmentation and lifecycle journeys, develop scalable templates, empower regional teams, and ensure CRM integrates with web, events, and product launches. This role emphasizes data-driven optimization, governance, and the use of platforms like Salesforce, HubSpot, Microsoft Dynamics, and Marketo to drive engagement and