Senior Associate, CRM - Green Chef

HelloFresh; New York (NY); On-site; USD 80,000 - 88,000; Full time

Benefits offered by this job

Subscription discount

Tuition reimbursement

Parental leave

401(k) with company match

Sabbatical leave

Job summary

Green Chef, the premium health-focused brand in HelloFresh, seeks a Senior Associate, CRM to own end-to-end email and SMS execution. You’ll build, QA, deploy, and optimize flows across Activation and Reactivation, collaborating with cross-functional teams and the global CRM group.

Reporting to the Head of Marketing, Green Chef, you will drive segmentation, lifecycle targeting, and performance reporting to fuel growth and improve deliverability, conversion, and engagement across channels.

Qualifications

• 3+ years of CRM or lifecycle marketing experience.
• Hands-on Salesforce Marketing Cloud implementation.
• Experience with email and SMS channels.
• D2C, subscription or ecommerce background.

Responsibilities

• Own end-to-end email and SMS campaign execution.
• Design and optimize activation and reactivation flows.
• Collaborate with cross-functional teams on strategy.
• Analyze CRM performance and report insights.
• Support migrations as part of tooling roadmap.

Skills

CRM & lifecycle marketing

Email & SMS strategy

Data analysis & reporting

D2C/E-commerce experience

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Iterable

Job description

Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainable brand in the HelloFresh portfolio. This is a dedicated, brand-embedded role, sitting on the Green Chef marketing team and working in close collaboration with the global CRM team. This role represents a meaningful investment in building Green Chef's CRM capability as a standalone growth engine.

You will be primarily focused on building, QA-ing, deploying, and optimizing flows across Activation and Reactivation customer segments, with future growth potential across other segments. This role is great for builders who enjoy getting things done - with precision, speed, and a continuous drive to improve performance. You will collaborate closely on strategy, and will have a direct impact on some of Green Chef’s largest initiatives.

This role reports to the Head of Marketing, Green Chef and collaborates closely with the global HelloFresh CRM team.

You will …

Email & SMS Strategy & Optimization

• Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers
• Bring cross-market insights and best practices into the Green Chef roadmap
• Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation

Campaign Build, QA & Deployment

• Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment
• Maintain rigorous quality control across segmentation, personalization, and creative merging
• Ensure accurate, on-time delivery against weekly-quarterly campaign goals

Trigger Flow & Automation Management

• Design, build, and manage trigger-based flows and automated customer journeys
• Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity
• Support technical migrations as part of the broader tooling roadmap

Analytics & Performance Reporting

• Regularly report on CRM channel performance e.g. conversion rates, deliverability, engagement
• Drive A/B testing across content / creative, segmentation, offers, etc.
• Translate data into actionable insights and drive a continuous feedback loop of improvement
• Includes identifying white space and incremental growth opportunities, translating into test & initiative roadmaps, and executing

Cross-Functional Collaboration

• Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time
• Partner with Analytics to scope new opportunities for performance improvement
• Serve as the CRM point of contact for Green Chef across internal and global stakeholders

You are…

An exceptional operator:

you take pride in flawless execution and treat accuracy and timeliness as non-negotiable

Detail-obsessed and process-driven:

you thrive on operational excellence and bring structure to ambiguous situations

Data driven:

you're comfortable in channel data, know how to find the story, and communicate it clearly to stakeholders

Automation-minded:

you're always looking for ways to do more with less manual effort and scale what's working

Results-oriented

you focus on outcomes—revenue generated, customers acquired, and continually push for innovative growth initiatives

A strong collaborator:

you work effectively across functions and levels, from day-to-day execution partners to senior leadership

Proactive and self-directed:

you identify gaps, flag risks early, and bring solutions, not just problems

Adaptable:

you thrive in fast-paced environments and stay flexible when priorities shift

You have…

• 3+ years of CRM or lifecycle marketing experience, with demonstrated success owning campaigns from strategy through execution
• Hands-on experience with Salesforce Marketing Cloud (required); Iterable experience a strong plus
• Proficiency across email and SMS channels; experience with in-app and push a plus
• Experience building and managing automated journeys, trigger flows, and segmentation logic
• Strong analytical skills — comfortable reporting on channel performance, running A/B tests, and generating actionable insights
• Bachelor's degree in Marketing, Business, or a related field
• Experience in a D2C, subscription, or e-commerce environment preferred

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$79,538—$88,375 USD