Global Creator Programs Lead — Activation & Growth

Amazon Inc.; San Francisco (CA); Hybrid; USD 127,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Job summary

Twitch is seeking a Sr. Global Creator Programs Manager to own the end-to-end activation of Twitch's global scaled creator program. You will build and operate the program's infrastructure, work with regional community leads, and drive creators toward retention milestones, reporting to senior leadership.

You will report to the Sr. Manager of Global Creator Programs and can work from Twitch’s headquarters in San Francisco, CA; or from hub locations in Seattle, Irvine, or New York City, with West

Qualifications

• 6+ years of program or project management experience.
• 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent).
• Experience building and scaling programs from early stage to thousands of participants.
• Experience working across distributed teams, including contractors or vendor relationships across multiple regions.
• Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships.
• A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience.
• Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs.

Responsibilities

• Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
• Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
• Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
• Develop and execute regional go-to-market plans to drive program membership and creator activation
• Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
• Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation
• Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

Skills

Program management

Operations

Cross-functional collab

Data-driven mindset

Communication skills

Tools

Tableau

Mode

Salesforce

Airtable

Job description

Twitch is seeking a Sr. Global Creator Programs Manager to own the end-to-end activation of Twitch's global scaled creator program. You will build and operate the program's infrastructure, work with regional community leads, and drive creators toward retention milestones, reporting to senior leadership.

You will report to the Sr. Manager of Global Creator Programs and can work from Twitch’s headquarters in San Francisco, CA; or from hub locations in Seattle, Irvine, or New York City, with West