Global Campaigns Architect for Growth & Activation

Accenture PLC; Boston (MA); On-site; USD 133,000 - 249,000; Full time

Benefits offered by this job

Bonus opportunities

401(k) plan

Medical benefits

Paid holidays

Job summary

Accenture in Massachusetts (Boston) is seeking a Global Campaigns Lead to translate go-to-market priorities into integrated market plays and demand programs that drive awareness and pipeline. You will orchestrate global campaigns, balancing global consistency with local market needs.

You will own the business product for campaign activation across Accenture’s digital ecosystem, partnering with marketing, sales, and regional teams to connect content, channels, and customer experiences while

Qualifications

• 8+ years in developing and leading integrated B2B marketing campaigns or demand programs.

Responsibilities

• Translate priorities into integrated market plays and activation plans.
• Define objectives, audiences, journeys, and success metrics.
• Design end-to-end campaigns linking awareness to sales.
• Lead orchestration across marketing, sales, events, and partners.
• Act as business product owner for campaign activation across digital ecosystems.
• Monitor performance and optimize campaigns using data.

Skills

B2B marketing campaigns

Demand generation programs

Go-to-market activation

Cross-functional collaboration

Campaign analytics

Job description

Accenture in Massachusetts (Boston) is seeking a Global Campaigns Lead to translate go-to-market priorities into integrated market plays and demand programs that drive awareness and pipeline. You will orchestrate global campaigns, balancing global consistency with local market needs.

You will own the business product for campaign activation across Accenture’s digital ecosystem, partnering with marketing, sales, and regional teams to connect content, channels, and customer experiences while