Global Campaigns Architect

Accenture PLC; Austin (TX); On-site; USD 133,000 - 271,000; Full time

Job summary

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into integrated market plays and scalable activation plans across global and regional teams. You will drive demand programs, buyer journeys, and cross-functional collaboration to connect content, channels, and digital experiences, enabling consistent, impactful campaigns.

The role emphasizes ownership of campaign activation across the marketing ecosystem, leveraging AI, analytics, and marketing tech to optimize

Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies.

Responsibilities

• Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
• Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
• Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
• Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.
• Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.
• Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.
• Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.
• Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.
• Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.
• Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.
• Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.
• Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.
• Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.

Skills

Campaign management

Cross-functional leadership

Go-to-market strategy

Digital marketing

Marketing analytics

AI in marketing

Job description

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into integrated market plays and scalable activation plans across global and regional teams. You will drive demand programs, buyer journeys, and cross-functional collaboration to connect content, channels, and digital experiences, enabling consistent, impactful campaigns.

The role emphasizes ownership of campaign activation across the marketing ecosystem, leveraging AI, analytics, and marketing tech to optimize