Global Campaigns Architect

Accenture PLC; City of Albany (NY); Sur place; USD 123 000 - 271 000; Plein temps

Résumé du poste

Accenture PLC seeks a Global Campaigns Lead to translate Avanade’s go-to-market priorities into integrated market plays, demand journeys, and marketing programs that drive awareness, engagement, and pipeline.

The role collaborates with the Global GTM Marketing Lead and cross-functional teams to orchestrate activation across digital and physical channels, ensuring global consistency with regional customization.

Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies.

Responsabilités

• Translate portfolio, growth, and go-to-market priorities into integrated market plays and campaign activation plans.
• Define campaign objectives, audiences, buyer journeys, demand motions, budgets, and success metrics.
• Design end-to-end campaign journeys connecting awareness to sales conversion.
• Lead global campaign orchestration across multiple marketing and sales functions.
• Partner with digital, content, channel, web, and operations teams to create connected customer experiences.
• Develop scalable campaign frameworks, governance, toolkits, and models for global consistency with local customization.
• Coordinate delivery with regional marketing leaders to drive adoption and optimize activation.

Connaissances

Campaign strategy

Cross-functional leadership

Audience strategies

Buyer journeys

Multi-channel campaigns

Marketing performance data

Digital marketing ecosystems

AI and analytics

Description du poste

Accenture PLC seeks a Global Campaigns Lead to translate Avanade’s go-to-market priorities into integrated market plays, demand journeys, and marketing programs that drive awareness, engagement, and pipeline.

The role collaborates with the Global GTM Marketing Lead and cross-functional teams to orchestrate activation across digital and physical channels, ensuring global consistency with regional customization.