Global Campaigns Lead: AI-Powered Demand & Activation

Accenture PLC; Miami (FL); On-site; USD 110,000 - 210,000; Full time

Job summary

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into scalable campaign strategies and customer journeys. The role coordinates with global and regional teams to connect content, channels, and demand generation while maintaining global consistency and regional customization.

The ideal candidate will have 8+ years in integrated B2B marketing and a track record of leading multi-channel campaigns, with strong analytical and executive communication skills in a complex

Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies.
• Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.
• Experience with account-based, buying-group, or signal-driven demand generation strategies.

Responsibilities

• Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
• Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
• Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
• Lead the orchestration of global campaigns across multiple marketing and sales functions.
• Partner with regional marketing leaders to drive campaign adoption and market-specific customization.
• Monitor campaign performance across engagement, conversion, pipeline, revenue influence, and marketing investment.

Skills

Campaign strategy

Audience strategies

Cross-functional leadership

Global program management

Analytics and optimization

Executive communication

Job description

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into scalable campaign strategies and customer journeys. The role coordinates with global and regional teams to connect content, channels, and demand generation while maintaining global consistency and regional customization.

The ideal candidate will have 8+ years in integrated B2B marketing and a track record of leading multi-channel campaigns, with strong analytical and executive communication skills in a complex