Global Campaigns Architect

Accenture PLC; Morristown (NJ); On-site; USD 141,000 - 271,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Long-term disability

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into scalable, integrated campaigns and demand journeys. You will orchestrate global activation with regional needs, owning campaign activation across digital ecosystems to ensure connected experiences.

In this role, you’ll define objectives, audiences, and success metrics, partnering with marketing, sales, and operations to drive awareness, engagement, and pipeline growth.

Qualifications

• Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies.
• Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans.
• Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.
• Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units.
• Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact.
• Experience leading programs within a matrixed organization and delivering outcomes through cross-functional teams.
• Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings.
• Experience with account-based, buying-group, or signal-driven demand generation strategies.
• Experience developing integrated buyer journeys across web, paid media, email, social, events, partner marketing, and sales channels.
• Experience with digital marketing ecosystems, web experiences, marketing automation, Martech, and/or campaign technology.
• Experience managing global campaign operating models, governance, prioritization, and resource planning.
• Experience using AI, automation, personalization, analytics, and emerging technologies to improve marketing effectiveness.
• Experience developing scalable global programs that can be localized for different markets and audiences.
• Strong analytical skills with the ability to translate marketing performance insights into optimization and investment recommendations.
• Strong executive communication, stakeholder management, and influencing skills within a complex global organization.

Responsibilities

• Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
• Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
• Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
• Lead the orchestration of global campaigns across multiple marketing and sales teams.
• Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, ensuring connected customer experiences across channels.
• Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, and partner channels.
• Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency with regional customization.
• Collaborate with regional marketing leaders to drive campaign adoption and improve activation across priority markets.
• Coordinate campaign delivery through shared services and specialist teams with clear priorities and governance.
• Align campaign activity with lead quality, pipeline, and commercial objectives with demand gen and sales teams.
• Monitor campaign performance across engagement, conversion, pipeline, and revenue influence to inform optimization.
• Evolve campaign strategies and operating models using AI, automation, analytics, and emerging marketing technologies.
• Establish repeatable campaign processes and best practices to improve quality, consistency, speed to market, and scalability across the organization.

Skills

Campaign strategy

B2B marketing

Demand generation

Multi-channel campaigns

Audience journeys

Cross-functional leadership

Analytics

AI & personalization

Executive communication

Job description

Accenture is seeking a Global Campaigns Lead to translate go-to-market priorities into scalable, integrated campaigns and demand journeys. You will orchestrate global activation with regional needs, owning campaign activation across digital ecosystems to ensure connected experiences.

In this role, you’ll define objectives, audiences, and success metrics, partnering with marketing, sales, and operations to drive awareness, engagement, and pipeline growth.