Global Campaigns Architect

Accenture PLC; Irving (TX); Sur place; USD 150 000 - 240 000; Plein temps

Résumé du poste

Accenture PLC seeks a Global Campaigns Lead to translate go-to-market priorities into scalable campaign strategies and activation plans. You will orchestrate cross-functional teams, define objectives and buyer journeys, and drive demand programs across digital and physical channels.

This role serves as the business product owner for campaign activation within Avanade’s ecosystem, ensuring connected experiences and regional customization while leveraging AI and analytics to optimize performance.

Qualifications

• 8+ years in developing and leading integrated B2B marketing campaigns.
• Experience with multi-channel demand programs and go-to-market activation.
• Experience leading cross-functional marketing programs across digital, content, demand generation, and sales.

Responsabilités

• Translate priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
• Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
• Design end-to-end campaign journeys connecting awareness to sales conversion.
• Lead orchestration of global campaigns across marketing, sales, events, and operations.
• Partner with regional marketing teams to adapt global campaigns to local markets.
• Monitor campaign performance and optimize using data, AI, and analytics.

Connaissances

Campaign leadership

Integrated marketing

B2B marketing

Demand generation

Multi-market coordination

Analytics

Executive communication

Stakeholder mgmt

AI in marketing

Campaign optimization

Description du poste

Accenture PLC seeks a Global Campaigns Lead to translate go-to-market priorities into scalable campaign strategies and activation plans. You will orchestrate cross-functional teams, define objectives and buyer journeys, and drive demand programs across digital and physical channels.

This role serves as the business product owner for campaign activation within Avanade’s ecosystem, ensuring connected experiences and regional customization while leveraging AI and analytics to optimize performance.