Global Campaigns Architect

Accenture PLC

Carmel (IN)

On-site

USD 120,000 - 230,000

Full time

2 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Accenture is seeking a Global Campaigns Lead to translate go‑to‑market priorities into scalable, cross‑functional campaign strategies and customer journeys. You will own the activation across digital and physical channels, ensuring global consistency while adapting to regional market needs, partnering with marketing, sales, and operations teams.

You will steer demand generation, audience strategy, and multi‑channel campaigns, leveraging AI and analytics to optimize performance and ROI in a

Qualifications

Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies.

Responsibilities

Translate priorities into integrated market plays and campaign strategies.
Define objectives, audiences, journeys, and success measures.
Design end-to-end campaign journeys across awareness to sales conversion.
Lead orchestration of global campaigns across multiple marketing and sales teams.
Partner with digital, content, channel, web, and operations teams to create connected customer experiences across channels.
Develop scalable campaign frameworks and governance for global consistency with regional customization.
Coordinate delivery with Shared Services and regional teams to set priorities and milestones.
Align campaign activity with lead quality, pipeline, and commercial objectives.
Monitor performance and optimize using insights, AI, analytics, and emerging technologies.