Global B2B Campaign Lead (Remote)

EPAM Systems Inc; Boston (MA); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Short-Term and Long-Term Disability

Life and AD&D Insurance

Employee Assistance Program

LinkedIn Learning access

401(k) Retirement Savings Plan

Paid Time Off

Job summary

EPAM Systems Inc. is seeking a Campaign Manager to shape and orchestrate integrated marketing initiatives across global programs.

You will translate market opportunities into data-driven campaigns, acting as the bridge between go-to-market strategy and execution teams. The role emphasizes collaboration with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to deliver measurable impact and ROI across campaigns.

Qualifications

• Bachelor's degree in Marketing, PM, Business, Communications, or related field.
• 6–8 years in B2B marketing, integrated campaigns, or GTM strategy.
• Experience managing global or multi-regional marketing campaigns in tech or services.
• Strong segmentation, journeys, and pipeline generation knowledge.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Translate business priorities into integrated campaign strategies aligned to digital transformation capabilities.
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis.

Skills

Stakeholder management

Cross-functional collaboration

Analytical skills

Project management

Campaign strategy

Education

Bachelor's degree (Marketing / PM / Business / Communications)

Tools

Marketing automation

CRM platforms

Campaign management platforms

ABM programs

Job description

EPAM Systems Inc. is seeking a Campaign Manager to shape and orchestrate integrated marketing initiatives across global programs.

You will translate market opportunities into data-driven campaigns, acting as the bridge between go-to-market strategy and execution teams. The role emphasizes collaboration with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to deliver measurable impact and ROI across campaigns.