Global Campaigns Leader - Remote, Full-Funnel Growth

EPAM Systems Inc; Boston (MA); Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

LinkedIn learning access

Paid time off

Flexible spending accounts

Job summary

EPAM Systems, Inc. is seeking a Director, Marketing to serve as the Global Head of Integrated Campaigns.

This player-coach role leads the full campaign ecosystem across horizontal solution campaigns and industry verticals, owning pipeline and revenue globally. You will plan programs, build audiences, sequence channels, launch campaigns, and personally run flagship programs each year while guiding two senior campaign leaders.

Qualifications

• 12+ years of B2B campaign marketing experience
• Leadership experience with high-performance teams
• Proven ability to plan and execute multi-channel campaigns
• Strong ABM and demand generation expertise
• Experience with marketing tech platforms and analytics tools

Responsibilities

• Own global campaign strategy and full-funnel targets across horizontal and vertical campaigns
• Plan and launch flagship campaigns annually while mentoring senior leaders
• Define global campaign architecture and ensure unified messaging
• Build campaigns for buying committees across channels and personas
• Use intent data and firmographics to drive ABM and multi-channel strategies
• Establish a unified measurement framework tracking MQL, MQA, pipeline and revenue
• Provide campaign toolkits and insights to Sales and field teams
• Manage global campaign budget and optimize ROI
• Hands-on with Marketo, Demandbase, and other marketing tech to optimize programs

Skills

Campaign strategy

ABM

Demand generation

Multi-channel execution

Executive influence

Marketing technology

Tools

Marketo

Demandbase

MS Dynamics

Job description

EPAM Systems, Inc. is seeking a Director, Marketing to serve as the Global Head of Integrated Campaigns.

This player-coach role leads the full campaign ecosystem across horizontal solution campaigns and industry verticals, owning pipeline and revenue globally. You will plan programs, build audiences, sequence channels, launch campaigns, and personally run flagship programs each year while guiding two senior campaign leaders.