Global Marketing Campaign Manager

EPAM Systems; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

EPAM Systems Inc. is seeking a Global Marketing Campaign Manager to shape, orchestrate and execute integrated campaigns across multiple touchpoints. You will bridge go-to-market strategy with cross-functional execution and own planning, measurement and optimization of holistic campaigns regionally and globally.

The role emphasizes analytical problem solving, stakeholder collaboration and a bias for scalable processes, driving demand generation in a fast-paced technology services environment.

Qualifications

• Bachelor's degree in marketing, business, communications or a related field
• Six to eight years of experience in B2B marketing, integrated campaigns or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys and pipeline generation methodologies
• Clear communication and stakeholder management abilities to align cross-functional teams
• Demonstrated analytical and project management skills with the ability to manage multiple moving parts
• Experience with marketing automation, CRM and campaign management platforms
• Familiarity with ABM programs and the ability to use data insights to optimize campaign impact
• Proven ability to thrive in ambiguity and build scalable processes from the ground up

Responsibilities

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning and channel mix across awareness and consideration stages
• Own campaign planning, orchestration and performance measurement across global customer touchpoints
• Partner with cross-functional teams — including go-to-market, digital, field marketing, sales and marketing operations — for coordinated execution
• Coordinate campaign components across thought leadership, webinars, paid media, events and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression and ROI analysis
• Report campaign results to stakeholders by turning analytical data into a clear, actionable story
• Build and refine new campaign processes while simultaneously executing deliverables

Skills

B2B marketing

Campaign management

Marketing automation

Data analysis

Cross-functional collaboration

Stakeholder management

ABM programs

Go-to-market strategy

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Campaign management platforms

Analytics tools

Job description

Global Marketing Campaign Manager

Shape and orchestrate integrated marketing campaigns that drive real business impact. We are building a new Global Campaign Marketing team and need a highly organized orchestrator to design processes while executing high-impact work. As a Global Marketing Campaign Manager , you bridge the gap between go-to-market strategy and cross-functional execution. You own the planning and orchestration of holistic, connected campaigns that span multiple touchpoints — stepping away from piecemeal tactics to deliver unified experiences. This is an individual contributor role for an analytical problem-solver. You partner with sales, internal marketing and operations teams to move projects forward while managing complex dependencies. At EPAM Systems, you have the autonomy to execute with precision, present performance data to stakeholders and shape our demand generation efforts.

Requirements (Req #1054582499)

• Bachelor's degree in marketing, business, communications or a related field
• Six to eight years of experience in B2B marketing, integrated campaigns or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys and pipeline generation methodologies
• Clear communication and stakeholder management abilities to align cross-functional teams
• Demonstrated analytical and project management skills with the ability to manage multiple moving parts
• Experience with marketing automation, CRM and campaign management platforms
• Familiarity with ABM programs and the ability to use data insights to optimize campaign impact
• Proven ability to thrive in ambiguity and build scalable processes from the ground up

Responsibilities

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning and channel mix across awareness and consideration stages
• Own campaign planning, orchestration and performance measurement across global customer touchpoints
• Partner with cross-functional teams — including go-to-market, digital, field marketing, sales and marketing operations — for coordinated execution
• Coordinate campaign components across thought leadership, webinars, paid media, events and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression and ROI analysis
• Report campaign results to stakeholders by turning analytical data into a clear, actionable story
• Build and refine new campaign processes while simultaneously executing deliverables