Global Enterprise Campaign Architect

Copado Inc.; New Orleans (LA); On-site; USD 110,000 - 160,000; Full time

Job summary

Copado Inc. is seeking a Sr Campaign Manager to design and execute global enterprise marketing programs that drive pipeline and revenue across Salesforce customers.

You will translate strategy into multi‑channel campaigns, own ABM and content creation, and deliver measurable performance reports. Collaborating with Product Marketing, Field Marketing, Digital, and Sales, you’ll manage budgets, optimize paid media, and equip sellers with messaging and plays.

Qualifications

• 7+ years of B2B marketing experience in enterprise SaaS or technology with a proven track record of driving measurable pipeline.
• Deep expertise in building global, multi-channel integrated demand generation and ABM campaigns (1:few, 1:many, and programmatic) tailored to complex, multi-stakeholder enterprise buying committees.
• Strong analytical skills with hands-on experience in measurement, attribution frameworks, performance reporting, and channel optimization.
• Proven ability to execute paid digital campaigns (PPC, LinkedIn, DSPs) and content syndication programs, maintaining full ownership of paid media budgets while managing agencies alongside in-house execution.
• High proficiency and hands-on marketing automation operations expertise with Pardot and the broader tech stack (Salesforce, ZoomInfo, intent platforms, content syndication).
• Strong hands-on execution mindset with a track record of personally crafting compelling campaign content, copy, and messaging assets.
• Excellent cross-functional leadership, project management, and Sales enablement capabilities
• Enthusiastic approach to leveraging AI tools for deeper market insights, elevated campaign analytics, and enhanced execution speed
• US-based with a requirement for regular early morning starts to enable collaboration with UK, European, and global international stakeholders

Responsibilities

• Develop and execute global end-to-end enterprise campaign strategies spanning nurture, conversion, paid media, and content syndication programs to drive multi-channel digital demand generation.
• Build scalable ABM programs leveraging intent, engagement, and opportunity data to target strategic enterprise accounts globally.
• Translate corporate priorities, product launches, and category narratives into multi-channel programs covering digital, email, webinars, events, and customer advocacy.
• Manage enterprise campaign pipeline targets and paid media budgets (PPC, LinkedIn, DSPs), tracking multi-touch performance metrics and optimizing underperforming channels to maximize ROI.
• Establish a tight operating partnership with Enterprise Sales, equipping sellers with campaign messaging, outreach plays, account insights, and SLA follow-up strategies.
• Partner with Product Marketing to align positioning with enterprise pain points and collaborate with Field Marketing on regional activations and executive events.
• Integrate partner programs and customer advocacy stories into campaign narratives to extend credibility, market reach, and pipeline contribution.
• Collaborate with Digital and Marketing Operations on audience segmentation, customer journeys, marketing attribution, and performance reporting

Skills

B2B marketing

ABM campaigns

Multi-channel marketing

Campaign content creation

Marketing analytics

Paid media management

Sales enablement

Cross-functional leadership

Tools

Pardot

Salesforce

ZoomInfo

Content syndication tools

Intent platforms

Job description

Copado Inc. is seeking a Sr Campaign Manager to design and execute global enterprise marketing programs that drive pipeline and revenue across Salesforce customers.

You will translate strategy into multi‑channel campaigns, own ABM and content creation, and deliver measurable performance reports. Collaborating with Product Marketing, Field Marketing, Digital, and Sales, you’ll manage budgets, optimize paid media, and equip sellers with messaging and plays.