Global Brand Strategy Leader

Morningstar Credit Ratings, LLC; New York (NY); Hybrid; USD 113,000 - 173,000; Full time

Benefits offered by this job

Base salary range $112,938–$173,160

100% 401k match up to 6% of salary

Stock ownership potential

Company provided life insurance

Comprehensive health benefits

Sabbatical program

Parental leave

Job summary

Morningstar Credit Ratings, LLC is seeking a Senior Brand Strategist to lead the development and activation of our global brand strategy. The role combines insights with hands‑on execution to embed positioning, messaging, and brand frameworks into campaigns, product marketing, and GTM activities across the organization.

You will translate market dynamics and audience insights into actionable strategies, partnering with marketing, product, insights, and creative teams.

Qualifications

• Seven or more years of progressive experience in brand strategy, integrated marketing, or related discipline.
• Ability to translate audience insights, market dynamics and business priorities into clear brand strategies.
• Experience leading cross‑functional workstreams in a matrixed organization.

Responsibilities

• Lead brand positioning, messaging frameworks, and strategic narratives across campaigns and product marketing.
• Translate strategy into campaigns, content, and client‑facing experiences with clear objectives.
• Drive brand architecture, naming, governance, and alignment across regions and products.
• Partner with marketing, product, insights and creative teams to ensure consistent brand voice and execution in initiatives.

Skills

Brand strategy

Messaging

Cross-functional leadership

Stakeholder management

Executive communication

Job description

Morningstar Credit Ratings, LLC is seeking a Senior Brand Strategist to lead the development and activation of our global brand strategy. The role combines insights with hands‑on execution to embed positioning, messaging, and brand frameworks into campaigns, product marketing, and GTM activities across the organization.

You will translate market dynamics and audience insights into actionable strategies, partnering with marketing, product, insights, and creative teams.