Brand & Competitive Insights Leader for Growth Strategy

Morningstar; Chicago (IL); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

401k match up to 6%

Stock ownership potential

Company-provided life insurance

Comprehensive health benefits

HSA contributions

Paid Sabbatical

Job summary

Morningstar is seeking a Senior Manager to lead Brand Research and Competitive Intelligence within the Market Research CoE. The role defines the operating structure, governance, and roadmap to scale insights that inform brand strategy, messaging, and GTM decisions across the organization.

Based in Chicago or NYC with a four-day in-office requirement, the role collaborates with Brand, Product Marketing, Sales, and other teams to ensure timely, actionable insights that accelerate growth and

Qualifications

• Strong experience in brand research or competitive intelligence in B2B/financial services environments.
• Ability to scale a research function with governance, processes, and reporting rhythms.
• Deep understanding of brand measurement, message testing, and strategy alignment.
• Strong knowledge of competitive intelligence methods and external monitoring tools.
• Ability to connect research outputs to business strategy, marketing, product, and GTM decisions.
• Excellent analytical and narrative-synthesis skills for senior audiences.
• Strong communication and stakeholder management with executive teams.

Responsibilities

• Build a scalable Brand Research framework including strategy, measurement, tracking, and stakeholder intake.
• Establish multi-faceted Competitive Intelligence capabilities with market monitoring and profiling.
• Synthesize findings into clear, business-ready narratives linking insights to actions.
• Present insights to senior stakeholders and drive decision-making through briefings and readouts.
• Support the Centralized Insights CoE by connecting brand/competitive intelligence with other streams.
• Identify opportunities to use AI and scalable workflows to improve efficiency and access to insights.
• Manage external research partners ensuring quality, timeliness, and relevance.

Skills

Brand research

Competitive intelligence

Strategic insights

Stakeholder management

Analytical skills

Tools

Excel

Job description

Morningstar is seeking a Senior Manager to lead Brand Research and Competitive Intelligence within the Market Research CoE. The role defines the operating structure, governance, and roadmap to scale insights that inform brand strategy, messaging, and GTM decisions across the organization.

Based in Chicago or NYC with a four-day in-office requirement, the role collaborates with Brand, Product Marketing, Sales, and other teams to ensure timely, actionable insights that accelerate growth and