Brand Marketing Director: Drive Growth & Strategy

Fitch Ratings; New York (NY); Vor Ort; USD 150.000 - 190.000; Vollzeit

Zusammenfassung

Fitch Ratings in New York City or London seeks a Director of Brand Marketing to build and lead the brand strategy across markets. You will shape messaging, govern brand assets, and drive demand, collaborating with Marketing, Creative, Digital, and Commercial teams.

You will develop frameworks, manage paid campaigns, and connect brand investments to pipeline and revenue while ensuring governance within a regulated financial services environment.

Qualifikationen

• 8+ years of experience in brand strategy or integrated marketing.
• Experience leading or supporting brand change programs.
• Familiarity with brand architecture in B2B/financial services.
• Proven ability to govern brand standards and visual identity at scale.

Aufgaben

• Steward Fitch Ratings brand guidelines and asset management at scale.
• Develop messaging frameworks for corporate, portfolio, and product levels.
• Lead branded paid campaigns across digital channels to drive awareness and demand.
• Create brand measurement frameworks linking brand health to performance metrics.
• Shape long-term brand strategy and architecture in partnership with leaders.
• Collaborate with Design, Digital, Media, and Commercial teams to embed branding across programs.

Kenntnisse

Brand strategy

Brand management

Integrated marketing

Messaging frameworks

Cross-functional collaboration

Tools

DAM platforms

AI branding tools

Jobbeschreibung

Fitch Ratings in New York City or London seeks a Director of Brand Marketing to build and lead the brand strategy across markets. You will shape messaging, govern brand assets, and drive demand, collaborating with Marketing, Creative, Digital, and Commercial teams.

You will develop frameworks, manage paid campaigns, and connect brand investments to pipeline and revenue while ensuring governance within a regulated financial services environment.