Global Brand Marketing Lead

CFA Institute; Charlottesville (VA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Annual incentive bonus

401(k) employer contribution

Comprehensive medical benefits

Flexible work options

Wellbeing and development programs

Job summary

CFA Institute is seeking a Senior Brand Marketing Manager to translate enterprise priorities into global brand campaigns. You will lead integrated campaigns across global markets, collaborating with Brand, Creative, Content, Media, Digital, and regional teams to drive brand relevance and business growth.

The role requires leadership across campaign strategy, activation, and measurement, with a strong emphasis on audience insight and performance data.

Qualifications

• Eight or more years of relevant experience in brand marketing, integrated marketing, campaign strategy, advertising, or a related field.
• Experience leading global brand campaigns across multiple markets.
• Experience briefing and directing creative, media, and agency partners.
• Fluency in English; additional languages would be beneficial.

Responsibilities

• Develop strategies for major global brand campaigns, defining target audiences, propositions, objectives, and measures of success.
• Lead major integrated campaigns from strategy and creative development through activation, optimization, and evaluation.
• Develop measurement frameworks that connect brand activity with sentiment and business outcomes.
• Serve as a strategic campaign partner to Brand, Product Marketing, Media, Digital, Creative, Content, and regional marketing leaders.

Skills

Brand marketing

Integrated marketing

Campaign strategy

Advertising

Creative briefing

Media planning

Analytics / data interpretation

Stakeholder management

Strategic influence

Education

Bachelor's degree in marketing, communications, business, or related discipline

Job description

CFA Institute is seeking a Senior Brand Marketing Manager to translate enterprise priorities into global brand campaigns. You will lead integrated campaigns across global markets, collaborating with Brand, Creative, Content, Media, Digital, and regional teams to drive brand relevance and business growth.

The role requires leadership across campaign strategy, activation, and measurement, with a strong emphasis on audience insight and performance data.