Credit Marketing Manager – GTM Growth

Morningstar Credit Ratings, LLC; New York (NY); Hybrid; USD 77,000 - 113,000; Full time

Benefits offered by this job

Hybrid work environment

401k match up to 6%

Stock ownership

Job summary

Morningstar DBRS, Inc. in New York is seeking a Marketing Manager to drive go-to-market strategy for credit ratings offerings and web subscription products. You will shape audience insights, develop campaigns, and create content and sales enablement assets while coordinating with cross-functional teams.

The role emphasizes data-driven optimization, KPI measurement, and collaboration with Business Development, Product, and Events Marketing to grow pipeline and revenue.

Qualifications

• 5–7 years of experience in product marketing, preferably within finance markets.
• Proven track record of multi-channel campaigns and GTM launches with measurable impact.
• Strong ability to translate complex products into compelling market narratives.

Responsibilities

• Go-to-Market Strategy & Execution for credit ratings products and web subscriptions.
• Define target audiences, messaging, and positioning across key channels.
• Design and execute integrated demand-gen campaigns; optimize channel mix.
• Develop sales enablement assets and content to support revenue growth.
• Measure KPI performance and drive data-driven optimization across programs.
• Collaborate with Business Development, Product, Content, and Events teams.

Skills

Product marketing

Go-to-market strategy

Multi-channel campaigns

Data analytics

Cross-functional collaboration

Storytelling

Tools

Pardot

Eloqua

HubSpot

Job description

Morningstar DBRS, Inc. in New York is seeking a Marketing Manager to drive go-to-market strategy for credit ratings offerings and web subscription products. You will shape audience insights, develop campaigns, and create content and sales enablement assets while coordinating with cross-functional teams.

The role emphasizes data-driven optimization, KPI measurement, and collaboration with Business Development, Product, and Events Marketing to grow pipeline and revenue.