Brand Intelligence & Competitive Insights Leader

Morningstar, Inc.; New York (NY); Hybrid; USD 94,556 - 160,733; Full time

Benefits offered by this job

401k match up to 6%

Stock ownership potential

Company-provided life insurance

Medical benefits (medical/dental/vison

HSA contributions

Sabbatical program

Parental leave

Mentorship opportunities

Flex stipend

Tuition reimbursement

Volunteer days

Employee Resource Groups

Job summary

Morningstar, Inc. in NYC or Chicago is seeking a Senior Manager to lead Brand Research and Competitive Intelligence within the Market Research CoE.

You will design a scalable framework, govern research, and drive stakeholder engagement to support growth and decision-making across the organization. You will partner with Brand, Product Marketing, Content, and Platforms to define roadmaps, governance, and a measurement framework for brand health and competitive activity, including AI-enabled

Qualifications

• Strong experience in brand research, competitive intelligence, or related strategic insights.
• Ability to build or scale a research function with governance and workflows.
• Understanding of brand measurement, message testing, perception tracking, and business impact.
• Proficiency in competitive intelligence methods and external monitoring tools.
• Ability to connect insights to marketing, product, and GTM decisions.
• Excellent analytical and storytelling skills for senior stakeholders.

Responsibilities

• Build upon BrandResearch with a scalable framework, governance, and stakeholder intake.
• Establish a multi-faceted Competitive Intelligence capability and market monitoring.
• Synthesize findings into clear narratives linking insights to strategy and actions.
• Present insights to senior stakeholders and drive decision-making with readouts.
• Connect brand and CI outputs with other insight streams across the CoE.
• Identify AI-enabled workflows to improve efficiency and coverage.
• Manage external research partners to ensure quality and timeliness.

Skills

Brand research

Competitive intelligence

Stakeholder management

Analytical thinking

Strategic storytelling

Git or data storytelling

Communication

Tools

Excel

Visualization tools

Intelligence tracking systems

Survey platforms

Job description

Morningstar, Inc. in NYC or Chicago is seeking a Senior Manager to lead Brand Research and Competitive Intelligence within the Market Research CoE.

You will design a scalable framework, govern research, and drive stakeholder engagement to support growth and decision-making across the organization. You will partner with Brand, Product Marketing, Content, and Platforms to define roadmaps, governance, and a measurement framework for brand health and competitive activity, including AI-enabled