Brand & Competitive Intelligence Insights Lead

Morningstar; New York (NY); Hybrid; USD 94,556 - 160,733; Full time

Benefits offered by this job

401k match

Stock ownership potential

Life insurance

Comprehensive health benefits

Sabbatical program

Parental leave

Tuition reimbursement

Job summary

Morningstar seeks a Senior Manager to lead Brand and Competitive Intelligence Insights within the Market Research CoE. The role builds a scalable, centralized function to inform brand strategy, messaging, GTM decisions, and growth initiatives.

Based in Chicago or NYC with four in-office days weekly, the role will shape governance, research roadmaps, and stakeholder engagement across Brand, Product Marketing, Sales, and Strategy. A strong emphasis on AI-enabled efficiencies is included.

Qualifications

• Strong experience in brand research, competitive intelligence, or related strategic insights disciplines.
• Demonstrated ability to build or scale a research function with governance and reporting rhythms.
• Deep understanding of brand measurement, message testing, perception tracking.
• Strong knowledge of competitive intelligence methods and external monitoring.
• Ability to connect research outputs to business strategy and GTM priorities.
• Excellent analytical and storytelling skills; able to influence senior partners.

Responsibilities

• Build a sustainable framework for brand research including strategy, measurement, cadence, and governance.
• Establish a multi‑faceted competitive intelligence capability with market monitoring and synthesis of activity.
• Synthesize findings into clear, business‑ready narratives linking insights to actions.
• Present insights to senior stakeholders and drive decision‑making with regular readouts.
• Connect brand and competitive intelligence with other insight streams (AI, UX, market research).
• Identify opportunities to use AI and scalable workflows to improve efficiency and coverage.

Skills

Brand research

Competitive intelligence

Stakeholder management

Analytical thinking

Narrative storytelling

Excel

Market monitoring

B2B knowledge

Tools

Gartner

Job description

Morningstar seeks a Senior Manager to lead Brand and Competitive Intelligence Insights within the Market Research CoE. The role builds a scalable, centralized function to inform brand strategy, messaging, GTM decisions, and growth initiatives.

Based in Chicago or NYC with four in-office days weekly, the role will shape governance, research roadmaps, and stakeholder engagement across Brand, Product Marketing, Sales, and Strategy. A strong emphasis on AI-enabled efficiencies is included.