Brand Strategy Director: Growth & Impact

Fitch Group; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fitch Ratings in New York seeks a Director of Brand Marketing to lead global branding initiatives, shaping strategy and messaging for B2B audiences in financial services. This hands-on leader will govern brand standards, drive asset management, and align marketing with commercial outcomes.

The role collaborates with design, marketing operations, and sales teams to scale campaigns, measure brand impact, and build a cohesive, future-focused brand that strengthens Fitch Ratings’ market position.

Qualifications

• 8+ years of experience in brand strategy, brand management, or integrated marketing.
• Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, ideally in financial services.

Responsibilities

• Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale.
• Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single narrative.
• Support marketing teams with branded paid campaigns across digital channels to drive awareness, consideration, and market preference.
• Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue.
• Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers.
• Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs.
• Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth.

Skills

Brand strategy

Brand management

Integrated marketing

Tools

DAM platforms

Job description

Fitch Ratings in New York seeks a Director of Brand Marketing to lead global branding initiatives, shaping strategy and messaging for B2B audiences in financial services. This hands-on leader will govern brand standards, drive asset management, and align marketing with commercial outcomes.

The role collaborates with design, marketing operations, and sales teams to scale campaigns, measure brand impact, and build a cohesive, future-focused brand that strengthens Fitch Ratings’ market position.