Global Associate Brand Manager (Product Strategy - DEWALT)

Stanley Black & Decker; Towson (MD); Ibrido; USD 75.000 - 115.000; Tempo pieno

Descrizione del lavoro

Stanley Black & Decker in Towson, MD is seeking a Global Associate Brand Manager (Product Strategy for DEWALT) to help shape and execute brand strategies across North America in a hybrid work environment. You will manage day-to-day activities and contribute to the overall marketing strategy for iconic brands.

The role requires a proactive, data-driven thinker with strong communication and project management skills, ready to own a portfolio and collaborate with product, sales, and legal teams to

Competenze

• 1+ years in a marketing or brand role.
• Hungry for data/analytics to dive deep into end-user needs.
• Strong communicator with excellent interpersonal skills.
• Exceptional project management, organizational, and communication skills.

Mansioni

• Support coordination and strategic partnership with multi-functional marketing team in development and implementation of plans.
• Help manage creative development process: Start new jobs, develop briefs, review content and provide feedback.
• Act as steward of Brand portfolio; lead development and adherence to Brand Guidelines and assets.
• Collaborate with Product, Sales, and Commercial teams on new product innovation and Brand input.
• Lead marketing execution: naming, messaging, packaging, photography, digital and video content.
• Collaborate with Product, Design and Structure, and Legal on packaging to ensure brand consistency.
• Full project ownership and proactive cross-functional collaboration.
• Identify gaps, interdependencies, wins, and challenges impacting activation.

Conoscenze

Brand management

Marketing

Data analytics

Project management

Communication

Descrizione del lavoro

Global Associate Brand Manager (Product Strateggy- DEWALT) - Hybrid Towson, MD

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category/trade to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging. The Brand's Category Marketing function will develop key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.

In this role, you will be responsible for supporting the development and execution of innovative and dynamic brand strategy across our iconic brand portfolio in North America. You will manage day to day project activities as well as contributing to comprehensive brand marketing strategy that will enable the STANLEY Black & Decker marketing strategy. The Associate Brand Manager will further be responsible for owning a project portfolio and managing deliverables with the cross-functional team.

We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.

You'll get to:

• Support coordination and strategic partnership with multi-functional marketing team in development and implementation of plans with excellence
• Help manage creative development process: Start new jobs, develop creative briefs, review creative provided by internal studio partners and provides feedback.
• Be a steward of the Brand portfolio across the organization - lead development and adherence to Brand Guidelines as well as manage brand creative assets (photography, creative, etc.) to provide to multi-functional partners.
• Collaborate with Product, Sales, and Commercial teams in development of new product innovation to provide Brand input.
• Lead marketing execution including naming & messaging, packaging, photography, digital and other content development, , video content
• Collaborate with Product, Design and Structure, as well as our Legal team on packaging development to deliver brand consistency and optimize shopper experience.
• Full project ownership
• Execute deliverables by proactively driving collaboration and communication across project stakeholders
• Call out and brings forward identified gaps, needs, interdependencies, wins, and challenges impacting activation

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 1+ years in a marketing or brand role
• Hungry for data/analytics to dive deep into our end-user needs and problem solve.
• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing
• Exceptional project management, organizational, and communication skills.
• Accountability
• Works with integrity
• Responds with speed
• Communicate consistently & effectively throughout organization (up, across and down)
• Excel at listening
• Flexible with changing environment
• Organized to plan effectively and avoid 'fire drills'

The Details:

You'll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an aweso