Brand Marketing Specialist

CarGurus; Boston (MA); Hybrid; USD 70,000 - 87,000; Full time

Benefits offered by this job

Equity for all employees

Flexible hybrid model

Daily free lunch

Career development resources

Job summary

CarGurus in Boston is seeking a Brand Marketing Specialist to lead digital brand media campaigns across the US, Canada, and the UK. You will shape digital investment strategies and own the creative lifecycle from brief to execution.

You’ll manage agency partners, track campaign performance, oversee budgets, and translate insights into actionable optimization. The role offers a flexible hybrid model and a comprehensive Total Rewards Package, including discretionary bonuses and RSUs.

Qualifications

• Minimum 2+ years in consumer brand or performance marketing.
• Ability to connect creative insights to performance metrics.
• Strong direction to agencies and creative partners.
• Data-driven decision making balancing long-term brand building and short-term conversions.
• Excellent written, verbal, and presentation skills.
• Experience managing budgets and timelines.
• Familiarity with Generative AI in marketing workflows.

Responsibilities

• Define digital channel mix and investment strategy (Online Video, YouTube, Meta, TikTok).
• Own the creative testing roadmap with analytics partnerships.
• Oversee development of brand creative for the media plan.
• Draft briefs rooted in brand story and campaign learnings.
• Coordinate with internal teams and external agencies, securing approvals.
• Maintain asset library and reuse messaging across org.
• Partner with analytics/engineering to advance measurement.
• Monitor industry trends to drive testing and expansion.
• Generate monthly reports for US, CA, UK.
• Budget planning and reconciliation for mid-funnel channels.

Skills

Brand marketing

Digital media

Campaign analysis

Budget management

Agency management

Communication skills

Data-driven decision making

Generative AI tools

Tools

Google Analytics

A/B testing

Job description

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What We Do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

The Brand Marketing Specialist will be responsible for leading all digital brand media campaigns across the US, Canada, and the UK. This role will shape digital investment strategies and own the creative lifecycle from brief to execution. Operating at the intersection of creative development and media strategy, this role will manage agency partners, track campaign performance, and oversee budgets to drive continuous optimization.

What You’ll Do

• Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy (e.g. Online Video, YouTube, Meta, TikTok).
• Own the creative testing roadmap; partner with performance marketing and analytics teams to identify opportunities and structure testing plans.
• Oversee the development of brand creative to fuel the digital media plan:
• Draft creative briefs that are rooted in our brand story, customer insights, channel best practices, and campaign learnings.
• Project-manage internal creative teams and external agencies, managing feedback, securing approvals, and trafficking final assets to media partners.
• Maintain the brand team’s asset library and proactively identify opportunities to leverage assets and messaging across the organization.
• Partner with analytics and engineering teams to advance digital brand measurement capabilities and translate creative learnings into actionable optimization strategies.
• Monitor industry trends and identify emerging opportunities to drive continuous channel testing and expansion to drive performance improvements.
• Generate and present monthly reports for mid-funnel channels across all active regions (US, CA, UK).
• Responsible for budget planning and reconciliation for all mid-funnel digital brand channels.

What You’ll Bring

• 2+ years of professional marketing experience, preferably in consumer brand or performance marketing
• Deep understanding of creative strategy and production, with a proven ability to connect creative insights directly to performance metrics and business outcomes.
• Strong creative instincts with the ability to give clear, actionable direction and feedback to agencies and creative partners.
• A data-driven approach to decision-making, with a focus on balancing long-term brand building with short-term conversions.
• Exceptional written, verbal, and presentation skills, with a track record of building cross-functional relationships and presenting to stakeholders.
• Strong organizational skills and personal accountability, with experience managing budgets, project timelines, and competing priorities effectively.
• Familiarity with leveraging generative AI tools to optimize creative workflows, speed up production, or streamline daily marketing tasks.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$70,000—$87,000 USD

Working at CarGurus

• We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
• Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.
• A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
• Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.