Global Brand Marketing Director

Timberland; Stratham (NH); On-site; USD 201,000 - 251,000; Full time

Benefits offered by this job

Annual incentive plan

Long-term incentive plan

VF benefits

Job summary

Timberland is seeking a Senior Director, Brand Marketing to lead Timberland's global cross-functional brand strategies and plans. You will drive consumer-focused GTM initiatives, elevate the brand, and orchestrate always-on engagement across markets.

Reporting to the CMO, you will partner with regional teams, build seasonal campaigns, manage cross-functional product marketing, and steer data-driven insights to connect with youth culture and sneaker enthusiasts.

Qualifications

• 10+ years of leadership experience in brand marketing.
• Experience in multi-channel, digital, social, and integrated marketing.
• Strong use of consumer insights to drive campaigns.
• Excellent verbal and written communication; able to lead across teams.
• Passion for sneaker culture and youth culture is a plus.

Responsibilities

• Plan and develop Timberland's global cross-functional brand strategies and plans.
• Lead seasonal integrated plans and consumer journeys for key markets.
• Drive always-on and reactive marketing through social and digital channels.
• Collaborate with product and design teams to align brand messaging.
• Build and refine GTM processes with regional teams for global consistency.

Skills

People leadership

Multi-channel marketing

Brand strategy

Consumer insights

Data-driven marketing

Cross-functional leadership

Job description

Timberland is seeking a Senior Director, Brand Marketing to lead Timberland's global cross-functional brand strategies and plans. You will drive consumer-focused GTM initiatives, elevate the brand, and orchestrate always-on engagement across markets.

Reporting to the CMO, you will partner with regional teams, build seasonal campaigns, manage cross-functional product marketing, and steer data-driven insights to connect with youth culture and sneaker enthusiasts.