Global Brand Marketing Director

VF Corporation; Stratham (NH); On-site; USD 201,000 - 251,000; Full time

Job summary

Timberland, a VF Corporation brand, in Stratham, NH, seeks a Sr. Director of Brand Marketing to lead global cross-functional brand strategies and integrated GTM plans. You will build seasonal plans, drive always-on marketing, and fuse consumer insights with creative marketing execution.

The role requires extensive cross-functional leadership, deep sneaker and youth culture knowledge, and a passion for brand storytelling across channels. Strong strategic and communication skills are essential.

Qualifications

• At least five years of people leadership experience.
• Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy.
• Experience in data-driven and consumer-insights-driven marketing and modeling.
• Cultural connectivity to art, music, action sports, and/or street culture is a plus.

Responsibilities

• Plan and develop Timberland’s global cross-functional brand strategies and plans.
• Lead cross-functional teams to deliver integrated consumer journeys in GTM.
• Build seasonal integrated plans and consumer journeys across the brand.

Skills

Cross-functional marketing

Brand marketing

Consumer insights

Data-driven marketing

Digital marketing

PowerPoint

Leadership

Project management

Communication

Tools

PowerPoint

Excel

Job description

Timberland, a VF Corporation brand, in Stratham, NH, seeks a Sr. Director of Brand Marketing to lead global cross-functional brand strategies and integrated GTM plans. You will build seasonal plans, drive always-on marketing, and fuse consumer insights with creative marketing execution.

The role requires extensive cross-functional leadership, deep sneaker and youth culture knowledge, and a passion for brand storytelling across channels. Strong strategic and communication skills are essential.