Global Marketing Director: Lead Bold Brand Growth

Global Packs; Denver (CO); On-site; USD 171,000 - 214,000; Full time

Job summary

JanSport seeks a Director of Global Marketing to lead brand strategy and translate vision into integrated programs that build relevance and growth. You will guide a high-performing team and partner with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agencies to ensure a consistent global brand expression with local activation.

You will set measures of success, evaluate performance, and steer investments, while championing responsible AI across marketing workflows and

Qualifications

• 10 years of progressive brand marketing experience with leadership responsibility.
• Experience building global brand strategy and integrated marketing programs.
• Strong consumer and commercial judgment connecting brand health to business outcomes.
• Experience leading full funnel marketing across multiple channels.
• Demonstrated AI competence in marketing workflows with strong privacy and safety practices.

Responsibilities

• Lead global marketing strategy and annual plan to turn brand vision into programs.
• Develop integrated campaigns, launches, and partnerships for global reach.
• Oversee multi-channel campaigns across earned, owned, paid, retail, ecommerce, social, and influencer channels.
• Coach and develop the marketing team and manage agency partnerships.
• Maintain forward-looking view on platforms, culture, and technology to stay relevant.

Skills

Global brand strategy

Integrated marketing programs

Team leadership

AI competence

Marketing measurement

Audience strategy

Budget management

Agency management

Creative briefing

Data privacy

Tools

Digital asset management

Social listening

Measurement platforms

Customer data platforms

Job description

JanSport seeks a Director of Global Marketing to lead brand strategy and translate vision into integrated programs that build relevance and growth. You will guide a high-performing team and partner with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agencies to ensure a consistent global brand expression with local activation.

You will set measures of success, evaluate performance, and steer investments, while championing responsible AI across marketing workflows and