Global Brand Marketing Director: Consumer Journeys & GTM

VF Outdoor, LLC; Stratham (NH); Sur place; USD 201 000 - 251 000; Plein temps

Avantages offerts par ce poste

Paid service time

Ski pass discounts

Kayak rentals

Employee discounts

Résumé du poste

Timberland, part of VF Corporation, is seeking a Sr. Director, Brand Marketing to lead global cross‑functional brand strategies and plans.

You will drive always‑on consumer engagement, GTM processes, and seasonal marketing journeys with regional teams. You will partner with CMO and leaders to build compelling brand stories, inspire consumer moments, and elevate the Timberland brand through data‑driven insights and creative concepts.

Qualifications

• At least five years of people leadership experience.
• Experience in multi‑channel, digital, social, integrated, and brand marketing, as well as industry‑specific go‑to‑market strategy.
• Experience in data‑driven and consumer‑insights‑driven marketing and modeling.
• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus.
• High‑level organizational skills.
• Process‑oriented and detail‑oriented.
• Highly motivated self‑starter.
• Effective verbal and written communicator.
• Ability to manage multiple projects simultaneously, set goals, and prioritize tasks.
• Proficient PC skills, including spreadsheets, word processing, and databases.
• Keynote and PowerPoint skills, with the ability to create well‑rounded, inspirational marketing plans and strategies.
• Ability to work and communicate with all levels of the organization.
• Ability to develop collaborative and diverse relationships.
• Ability to understand, assess, and solve problems by leveraging technical and analytical skills.
• Ability to lead, coach, and develop staff to improve performance and achieve professional goals, as well as influence without authority.
• Ability to work independently and acquire new knowledge as needed for tasks or projects.
• Ability to think and act quickly in response to market pressure.
• Ability to use both data and intuition to solve problems.

Responsabilités

• Plan and develop Timberland’s global cross‑functional brand strategies and plans.
• Lead integrated consumer journeys and always‑on marketing across channels.
• Collaborate with regional teams and leaders to drive GTM and brand stories.

Connaissances

People leadership

Multichannel marketing

Brand marketing

Data-driven marketing

Cross-functional leadership

Analytical skills

Communication

Project management

Microsoft Office

Keynote/PowerPoint

Collaboration

Problem solving

Independence

Outils

Spreadsheets

Word processing

Databases

Keynote

PowerPoint

Microsoft Office

Description du poste

Timberland, part of VF Corporation, is seeking a Sr. Director, Brand Marketing to lead global cross‑functional brand strategies and plans.

You will drive always‑on consumer engagement, GTM processes, and seasonal marketing journeys with regional teams. You will partner with CMO and leaders to build compelling brand stories, inspire consumer moments, and elevate the Timberland brand through data‑driven insights and creative concepts.