Global Brand Marketing Director — Consumer Journeys

Timberland Corp.; Stratham (NH); Vor Ort; USD 201.000 - 251.000; Vollzeit

Benefits dieser Stelle

Annual incentive plan

Long-term incentive plan

Medical benefits

Zusammenfassung

Timberland, a VF Corporation brand, is seeking a Sr. Director, Brand Marketing in New Hampshire.

You will lead global cross-functional brand strategies and come with extensive experience in multi-channel and data-driven marketing to elevate our iconic sneaker and adventure lifestyle narrative. You will build seasonal integrated plans, drive always-on and reactive marketing, and collaborate with product and design teams to craft compelling consumer journeys that resonate with youth culture and

Qualifikationen

• 10 to 12 years of experience in marketing leadership.
• Experience in multi-channel, digital, social, integrated, and brand marketing.
• Strong communication skills in verbal and written form.

Aufgaben

• Lead global cross-functional brand strategies and GTM plans.
• Develop seasonal integrated marketing plans and consumer journeys.
• Drive always-on and reactive marketing across social and digital channels.
• Partner with product and design teams to align brand storytelling.

Kenntnisse

People leadership

Multi-channel marketing

Data-driven marketing

Cultural connectivity

Communication skills

Tools

PowerPoint

Keynote

Excel

Jobbeschreibung

Timberland, a VF Corporation brand, is seeking a Sr. Director, Brand Marketing in New Hampshire.

You will lead global cross-functional brand strategies and come with extensive experience in multi-channel and data-driven marketing to elevate our iconic sneaker and adventure lifestyle narrative. You will build seasonal integrated plans, drive always-on and reactive marketing, and collaborate with product and design teams to craft compelling consumer journeys that resonate with youth culture and